| Title | Who's the hero behind the mask? |
| Agency |
IPNY, Inc.
|
| Campaign |
Who's the hero behind the mask?
|
| Advertiser |
Dana-Farber Brigham Cancer Center
|
| Brand |
Dana-Farber Cancer Institute
|
| Date of First Broadcast/Publication |
2020 / 5
|
| Business Sector | Hospitals, Healthcare facilities & Medical Services
|
| Story | The initiative was designed by Dana-Farber and IPNY to celebrate all Dana-Farber frontliners via social media channels. Open to the general public as well as the extended Dana-Farber family, this effort invites participants to post images and notes on their Facebook, Instagram, Twitter or LinkedIn feeds using the hashtag #MyDanaFarberHero giving shout outs to both specific Dana-Farber employees and frontliners in general. Dana-Farber is featuring these heroes and reposting/retweeting community posts as part of an ongoing campaign on their social media, Institute wide email bulletins, and on their COVID-19 resource center web site page. Community posts are aggregated using the #MyDanaFarberHero hashtag on the web page and shared with the front liners. |
| Media Type |
Social Media
|
| Chief Creative Partner |
Bruce Lee
|
