News from the agency IPNY, Inc.

Q&A with Founding and Strategic Planning Partner at IPNY, Andy Semons, as published in AdForum.com Tell us about yourself and what you do. I’m a strategist to the core. Part psychologist, part architect, neuroscience geek and lover of great creative communication that not only ge… read more

Q&A with Founding and Strategic Planning Partner at IPNY, Andy Semons, as published in AdForum.com Tell us about yourself and what you do. I’m a strategist to the core. Part psychologist, part architect, neuroscience geek and lover of great creative communication that not only g… read more

As published in MM&M IPNY’s Bruce Lee discusses his career in the creative field. Why did you get into this industry? Once upon a time, when I was considering what to do professionally, the idea that you could move people to action with the power of an image and a few well-chosen … read more

Bruce Lee has been in the creative field for more than 30 years with stops at Ogilvy, Grey, McCann and Wunderman, just to name a few. A writer first and last, he works with some of the most inspired organizations and brands. IPNY’s Bruce Lee discusses his career in … read more

As published in MM&M Testimonials have long been a staple of hospital marketing campaigns. But for its Miracle of Science with Soul campaign City Of Hope leveraged the power of the testimonial into a full omnichannel experience. While complete patient stories lived on the City Of Hope w… read more