News from the agency IPNY, Inc.

Q&A with Managing Director Tom Steadman as published in AdForum.com The harsh reality of the post-COVID virtual agency pitch process. What is your view of the current climate in terms of new business opportunities and process? What has changed in the last few months and what is your for… read more

As published in adweek.com This inner turmoil could lead to a shift in brands’ willingness to advertise. By Sara Jerde Key insight: The more attention a particular publication receives, the more likely it is advertisers will avoid it and seek out other options to avoid the affiliation… read more

As published in MM&M MM&M (Medical Marketing & Media) has chosen IPNY to be included in their 2020 North American Healthcare Agency 100 issue. IPNY is profiled in the Ones To Watch section, a small select group, highlighting the agency’s expanded client roster including th… read more

Fighting racism is like fighting other cancers. It takes an investment of time and resources and collaboration. Let’s be inspired by this approach to transform our society. Let’s weaken intolerance and bigotry and encourage the best in people. Here are several ways to learn and … read more

As published in MM&M Dana-Farber Cancer Institute’s Who’s The Hero Behind The Mask? initiative was designed by Dana-Farber and IPNY to celebrate all Dana-Farber frontliners via social media channels. Open to the general public as well as the extended Dana-Farber family, this… read more