IPNY, Inc.

New York, United States

Contact Information

420 Lexington Avenue, Suite 1756
New York NY 10170
United States
Phone: (+1) 212.488.4769
Website:

Bruce Lee

Bruce Lee

Founding and Chief Creative Partner

Basic Info

Core Competencies: Digital, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Healthcare, Financial

Founded in: 2012

Employees: 30

Awards: 6

Creative Work: 65

Clients: 11

Core Competencies: Digital, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Healthcare, Financial

Founded in: 2012

Employees: 30

Awards: 6

Creative Work: 65

Clients: 11

IPNY, Inc.

420 Lexington Avenue, Suite 1756
New York NY 10170
United States
Phone: (+1) 212.488.4769
Website:
Bruce Lee

Bruce Lee

Founding and Chief Creative Partner

Making a Sensitive Conversation the Right Conversation—Marketing to Late-stage Patients

As published in PM360

Patients with late-stage terminal diseases facing end of life challenges don’t want pink campaigns promising hope and promoting positive thinking. In fact, those type of campaigns may even cause ill will among the patients they are trying to reach. Andy Semons of Interplanetary offers marketers some advice for how to best rethink their approach to campaigns meant for late-stage cancer patients or other terminal diseases…

Continue reading the entire article at PM360.