News from the agency IPNY, Inc.

As published in adweek.com, by Sara Jerde The niche news site is Politico’s cousin, according to president Tammy Wincup Key insights: • Though they share a publisher, Protocol and Politico are different. • The site will launch without a paywall, but may implement a paid t… read more

As published in strategichcmarketing.com, by Peter Hochstein [Excerpts of article’s key points.] The Dana-Farber Cancer Institute treats 22,000 new patients every year and sees a total of about 76,500 patients annually, mostly on an outpatient basis. The advertising, more science-orie… read more

As published in nyfadvertising.com New York Festivals Advertising Awards has unveiled the 2020 Financial Category Executive Jury (formerly Midas). This is the first year that the Midas Awards has merged with NYF’s Advertising Awards creating a new category group honoring campaigns th… read more

As published in adweek.com Why BDG thinks its new CMS will draw readers and entice advertisers. By Sara Jerde Bustle Digital Group has a reputation of swooping in on media’s dying door and “saving” titles by purchasing them for pennies on the dollar. But now, the publisher… read more

New York, NY, October 28, 2019,—IPNY, the brand positioning and messaging company, is proud to announce that it has been selected by Dana-Farber Cancer Institute to develop its new multi-channel brand launch campaign. A US News and World Report top-rated cancer treatment center, Dana-F… read more