News from the agency IPNY, Inc.

As published at Manifest Advertising may seem like a strategy for large businesses with equally large budgets and manpower. However, most small businesses see the merits of advertising, too. The Manifest recently conducted a survey of 529 small businesses from across the U.S. about their ad… read more

As published in adforum.com Few things unite us anymore in these United States. So any reason for conviviality in this conflicted time is cause for celebration. The Super Bowl still draws us together like no national holiday except Thanksgiving. Did I say holiday? Well, Super Bowl Sunday is… read more

As published in adage.com Why a good story is the single most motivating sales technology known to advertising We are forever learning about new formulas for sales success, but nothing can beat a formula that has conflict, characters you care about, escalating excitement and a satisfying en… read more

As published in Mediapost.com, by Larissa Faw Following a competitive review, First Amendment Museum has engaged IPNY as AOR to assist in launching its first national campaign. The campaign will reinforce and strengthen First Amendment Museum’s mission of “inspiring citizens to … read more

As published at Philanthropy.com, by Andy Semons and Will Hajjar It’s a slow but steady evolution: More and more marketers are migrating from companies to nonprofits. But most charities are still far from marketing-centric, and few have board members with expertise in the field. That… read more