• Agency Type

  • Full Service

• Core Competencies

  • Digital
  • Marketing/Creative Services
  • Direct/Tele/Database Marketing/CRM
  • Healthcare
  • Financial

Philosophy & Competitive Advantages

IPNY (formerly Interplanetary) is a brand positioning and messaging firm that grows your business measurably and creatively.

We don’t work on cars, jeans, diet soda or other consumer products. We do the hard stuff: financial services, healthcare, nonprofit, and so forth. We work with marketing leaders in complex categories to solve their brand-growth challenges and help drive bottom-line quantifiable results.

We create unifying and engaging brand communications and experiences based on rigorous strategic thinking, research and testing. Then we engage our channel and production experts to execute and bring those ideas to life. Once launched, we expect to be held accountable for the results, so we collect and analyze data at every possible step, enabling us to optimize programs and demonstrate proof of ROI to your C-level executives and board. 

The partners have spent decades mastering the major forms of communications — classic brand advertising, results-oriented direct marketing, engaging digital and social media, and fully integrated multimedia campaigns — at the world’s largest advertising agencies: Ogilvy, Wieden, BBH, Burnett, Grey, Scali, Ammirati, Chiat, and Wunderman. Our mission is for each partner to work personally with clients to help them achieve their growth goals. We love what we do and are passionate about being craftsmen in each of our own respective fields of expertise.

We’ve evolved an approach that melds these unique disciplines into what smart advertising should be: persuasion leading to conversion, regardless of the media channel. 

Trade Organizations

Contacts

Team

Campaigns

• Advertiser: Dana-Farber Cancer Institute
• Brand: Dana-Farber Cancer Institute
• Name: When Dana-Farber makes a discovery, the world changes.

• Advertiser: Gift of Life International
• Brand: Gift of Life International
• Name: Whatever it takes to heal a child's heart

• Advertiser: Dana-Farber Brigham Cancer Center
• Brand: Dana-Farber Brigham Cancer Center
• Name: We specialize in cancer. And you.

• Advertiser: YMCA of Greater New York
• Brand: YMCA of Greater New York
• Name: Y is not a question. It's an answer.

• Advertiser: NYCourtesy.org
• Brand: NYCourtesy.org
• Name: This is your city. Own it.

• Advertiser: NYCourtesy.org
• Brand: NYCourtesy.org
• Name: This is your city. Own it.

• Advertiser: Regeneron Pharmaceuticals
• Brand: Regeneron Pharmaceuticals
• Name: Monoclonal Antibody Treatment Awareness

• Advertiser: Dana-Farber Brigham Cancer Center
• Brand: Dana-Farber Cancer Institute
• Name: Change the World

• Advertiser: PBS Thirteen
• Brand: PBS Thirteen
• Name: Thirteen is worth fighting for

• Advertiser: City of Hope Comprehensive Cancer Center
• Brand: City of Hope
• Name: The Miracle of Science with Soul

• Advertiser: Dana-Farber Brigham Cancer Center
• Brand: Dana-Farber Cancer Institute
• Name: Who's the hero behind the mask?

• Advertiser: Astoria Bank
• Brand: Astoria Bank
• Name: The Radio Hour

• Advertiser: Premier Bank Credit Card
• Brand: Premier Bank Credit Card
• Name: Believing in Second Chances

• Advertiser: The Leukemia & Lymphoma Society®
• Brand: The Leukemia & Lymphoma Society
• Name: Someday is today

• Advertiser: City of Hope Comprehensive Cancer Center
• Brand: City of Hope
• Name: City of visionary cancer breakthroughs

• Advertiser: The American Committee For The Weizmann Institute Of Science
• Brand: The American Committee For The Weizmann Institute Of Science
• Name: The Weizmann Effect: A Better World Is In Your Hands

• Advertiser: Astoria Bank
• Brand: Astoria Bank
• Name: The Difference is Wanting to make a Difference

• Advertiser: City Of Hope
• Brand: City of Hope
• Name: Science is Miraculous

• Advertiser: Brooklyn Museum
• Brand: Brooklyn Museum
• Name: Not your typical evening at the museum

• Advertiser: Mirman Markovits And Landau
• Brand: Mirman Markovits And Landau
• Name: Justice Is No Accident With The Right Lawyer

• Advertiser: The Leukemia & Lymphoma Society®
• Brand: The Leukemia & Lymphoma Society
• Name: The New Generation

• Advertiser: The Leukemia & Lymphoma Society®
• Brand: The Leukemia & Lymphoma Society
• Name: Coming Home

• Advertiser: TD Ameritrade
• Brand: Ameritrade
• Name: Believe in Yourself

• Advertiser: The Leukemia & Lymphoma Society®
• Brand: The Leukemia & Lymphoma Society
• Name: Blood Cancer Awareness

• Advertiser: IBM
• Brand: IBM
• Name: There’s something out there

• Advertiser: The Leukemia & Lymphoma Society®
• Brand: The Leukemia & Lymphoma Society
• Name: Cancer Ends With Me

• Advertiser: Think Indie
• Brand: Think Indie
• Name: Enter the blacksheep

• Advertiser: Hospital For Special Surgery
• Brand: Hospital For Special Surgery
• Name: See our specialists at your earliest inconvenience

Awards

Clients