IPNY, Inc.

New York, United States
  • Agency Type

    • Full Service
  • Core Competencies

    • Digital
    • Marketing/Creative Services
    • Direct/Tele/Database Marketing/CRM
    • Healthcare
    • Financial

Philosophy & Competitive Advantages

IPNY is a brand communications agency that has one purpose - to help CMO’s and marketers who are tasked with delivering measurable change in a limited time.

Whether you’re inspiring growth, launching a new brand, refreshing an existing brand or getting your organization up to speed, we share your passion. And we understand the challenges you face in reaching your goals.

Our full-service agency has five experienced partners who have collaborated for many years at the world’s largest advertising agencies: Ogilvy, Wieden, BBH, Burnett, Grey, Scali, Ammirati, Chiat, and Wunderman. We don’t have a single guru. Rather, a highly awarded all-star team who personally lead strategy, creative, media and marketing, creating a well-rounded team with an integrated approach. 

Our diverse experience across brand advertising, digital and direct, contributes to our success in creating more effective brands. Agencies have never been good at reconciling the various specializations of our industry, whether it is the brand or the digital/direct marketing sides of the business. We’ve evolved an approach that melds these unique disciplines into what smart advertising should be: Persuasion leading to conversion, regardless of the channel. 

 

 

Network Description

We are a multidisciplinary agency founded by five partners who are stars in their respective disciplines. Each of us loves the craft of advertising and has a history of launching important and highly integrated campaigns. IPNY attracts CMO’s who want bigger ideas and better results - and to get them faster than most big agencies can deliver. 

Trade Organizations

Association of National Advertisers, Inc. (United States)
The One Club (United States)

Contacts

Joseph A. Dessi
Founding and Managing Partner
Phone: (+1) 212 488 4780
Bruce Lee
Founding and Chief Creative Partner

Team

Number of Employees: 30
Bruce Lee
Founding and Chief Creative Partner
Joseph A. Dessi
Founding and Managing Partner
Phone: (+1) 212 488 4780
Jill McClabb
Founding Partner and Creative Director
Chris Parker
Founding Partner and Creative Director
Andy Semons
Founding and Strategic Planning Partner
Matt Biagi
Account Director
George Boutilier
Digital Creative Director
Susan Hester
Developer/Colorist
Jan Thompson
Digital Project Leader

Campaigns

  • Advertiser: The Leukemia & Lymphoma Society®
  • Brand: The Leukemia & Lymphoma Society
  • Name: Someday is today
  • Advertiser: PBS Thirteen
  • Brand: PBS Thirteen
  • Name: Thirteen is worth fighting for
  • Advertiser: The American Committee For The Weizmann Institute Of Science
  • Brand: The American Committee For The Weizmann Institute Of Science
  • Name: The Weizmann Effect: A Better World Is In Your Hands
  • Advertiser: Astoria Bank
  • Brand: Astoria Bank
  • Name: The Difference is Wanting to make a Difference
  • Advertiser: Astoria Bank
  • Brand: Astoria Bank
  • Name: The Radio Hour
  • Advertiser: City of Hope Comprehensive Cancer Center
  • Brand: City of Hope
  • Name: City of visionary cancer breakthroughs
  • Advertiser: City Of Hope
  • Brand: City of Hope
  • Name: Science is Miraculous
  • Advertiser: City of Hope Comprehensive Cancer Center
  • Brand: City of Hope
  • Name: The Miracle of Science with Soul
  • Advertiser: Brooklyn Museum
  • Brand: Brooklyn Museum
  • Name: Not your typical evening at the museum
  • Advertiser: Mirman Markovits And Landau
  • Brand: Mirman Markovits And Landau
  • Name: Justice Is No Accident With The Right Lawyer
  • Advertiser: The Leukemia & Lymphoma Society®
  • Brand: The Leukemia & Lymphoma Society
  • Name: The New Generation
  • Advertiser: The Leukemia & Lymphoma Society®
  • Brand: The Leukemia & Lymphoma Society
  • Name: Coming Home
  • Advertiser: TD Ameritrade
  • Brand: Ameritrade
  • Name: Believe in Yourself
  • Advertiser: The Leukemia & Lymphoma Society®
  • Brand: The Leukemia & Lymphoma Society
  • Name: Blood Cancer Awareness
  • Advertiser: IBM
  • Brand: IBM
  • Name: There’s something out there
  • Advertiser: The Leukemia & Lymphoma Society®
  • Brand: The Leukemia & Lymphoma Society
  • Name: Cancer Ends With Me
  • Advertiser: Think Indie
  • Brand: Think Indie
  • Name: Enter the blacksheep
  • Advertiser: Hospital For Special Surgery
  • Brand: Hospital For Special Surgery
  • Name: See our specialists at your earliest inconvenience

Awards

Award Distinction Category Brand Year
Financial Communications Society Portfolio Awards Bronze Consumer Retail, Television Campaign Fisher Investments 2018
Healthcare Marketing Report Awards Gold TV Series City of Hope 2018
Healthcare Marketing Report Awards Best In Show Total Advertising Campaign with Television City of Hope 2018
Hospital Marketing National Advertising Awards Silver Best Digital Campaign City of Hope 2018
Hospital Marketing National Advertising Awards Gold Best Print Campaign City of Hope 2018
Medical Marketing & Media Bronze Best Corporate Branding Campaign City of Hope 2017

Clients

Advertiser Brand Business Sector Type of Work since
Alliance for Cancer Gene Therapy Alliance for Cancer Gene Therapy Hospitals, Healthcare facilities & Medical Services
2016
Astoria Bank Astoria Bank Banking & Financial Services, Investments, Stock Brokers
2014
City of Hope Medical Center City of Hope Medical Center Hospitals, Healthcare facilities & Medical Services
2014
Damon Runyon Cancer Research Foundation Damon Runyon Cancer Research Foundation Hospitals, Healthcare facilities & Medical Services
2014
E*TRADE FINANCIAL Corporation E*TRADE Banking, Finance, Law & Insurance
2013
Fisher Investments Fisher Investments Banking, Finance, Law & Insurance
2016
Mirman Markovits Mirman Markovits Lawyers, Counsels, Legal Services
2018
The Leukemia & Lymphoma Society® The Leukemia & Lymphoma Society Disease Awareness, Support Groups & Associations
2012
Weizmann Institute of Science Weizmann Institute of Science Institutional/Public Interest/Non-Profit Org.
2017
WNET Thirteen WNET Thirteen TV/Radio Programs & Stations
2017