IPNY, Inc.

New York, United States
  • Agency Type

    • Full Service
  • Core Competencies

    • Digital
    • Marketing/Creative Services
    • Direct/Tele/Database Marketing/CRM
    • Healthcare
    • Financial

Philosophy & Competitive Advantages

IPNY (formerly Interplanetary) is a communications agency that grows your business measurably and creatively.

We don’t work on cars, jeans, diet soda or other consumer products. We do the hard stuff: financial services, healthcare, nonprofit, and so forth. We work with marketing leaders in complex categories to solve their brand-growth challenges and help drive bottom-line quantifiable results.

We create unifying and engaging brand communications and experiences based on rigorous strategic thinking, research and testing. Then we engage our channel and production experts to execute and bring those ideas to life. Once launched, we expect to be held accountable for the results, so we collect and analyze data at every possible step, enabling us to optimize programs and demonstrate proof of ROI to your C-level executives and board. 

The five partners have spent decades mastering the major forms of communications — classic brand advertising, results-oriented direct marketing, engaging digital and social media, and fully integrated multimedia campaigns — at the world’s largest advertising agencies: Ogilvy, Wieden, BBH, Burnett, Grey, Scali, Ammirati, Chiat, and Wunderman. Our mission is for each partner to work personally with clients to help them achieve their growth goals. We love what we do and are passionate about being craftsmen in each of our own respective fields of expertise.

We’ve evolved an approach that melds these unique disciplines into what smart advertising should be: persuasion leading to conversion, regardless of the media channel. 

Trade Organizations

Association of National Advertisers, Inc. (United States)
The One Club (United States)

Contacts

Joseph A. Dessi
Founding and Managing Partner
Phone: (+1) 212 488 4780
Bruce Lee
Founding and Chief Creative Partner

Team

Number of Employees: 30
Bruce Lee
Founding and Chief Creative Partner
Joseph A. Dessi
Founding and Managing Partner
Phone: (+1) 212 488 4780
Jill McClabb
Founding Partner and Creative Director
Chris Parker
Founding Partner and Creative Director
Andy Semons
Founding and Strategic Planning Partner
Matt Biagi
Account Director
George Boutilier
Digital Creative Director
Susan Hester
Developer/Colorist
Jan Thompson
Digital Project Leader

Campaigns

  • Advertiser: The Leukemia & Lymphoma Society®
  • Brand: The Leukemia & Lymphoma Society
  • Name: Someday is today
  • Advertiser: PBS Thirteen
  • Brand: PBS Thirteen
  • Name: Thirteen is worth fighting for
  • Advertiser: The American Committee For The Weizmann Institute Of Science
  • Brand: The American Committee For The Weizmann Institute Of Science
  • Name: The Weizmann Effect: A Better World Is In Your Hands
  • Advertiser: Astoria Bank
  • Brand: Astoria Bank
  • Name: The Difference is Wanting to make a Difference
  • Advertiser: Astoria Bank
  • Brand: Astoria Bank
  • Name: The Radio Hour
  • Advertiser: City of Hope Comprehensive Cancer Center
  • Brand: City of Hope
  • Name: City of visionary cancer breakthroughs
  • Advertiser: City Of Hope
  • Brand: City of Hope
  • Name: Science is Miraculous
  • Advertiser: City of Hope Comprehensive Cancer Center
  • Brand: City of Hope
  • Name: The Miracle of Science with Soul
  • Advertiser: Brooklyn Museum
  • Brand: Brooklyn Museum
  • Name: Not your typical evening at the museum
  • Advertiser: Mirman Markovits And Landau
  • Brand: Mirman Markovits And Landau
  • Name: Justice Is No Accident With The Right Lawyer
  • Advertiser: The Leukemia & Lymphoma Society®
  • Brand: The Leukemia & Lymphoma Society
  • Name: The New Generation
  • Advertiser: The Leukemia & Lymphoma Society®
  • Brand: The Leukemia & Lymphoma Society
  • Name: Coming Home
  • Advertiser: TD Ameritrade
  • Brand: Ameritrade
  • Name: Believe in Yourself
  • Advertiser: The Leukemia & Lymphoma Society®
  • Brand: The Leukemia & Lymphoma Society
  • Name: Blood Cancer Awareness
  • Advertiser: IBM
  • Brand: IBM
  • Name: There’s something out there
  • Advertiser: The Leukemia & Lymphoma Society®
  • Brand: The Leukemia & Lymphoma Society
  • Name: Cancer Ends With Me
  • Advertiser: Think Indie
  • Brand: Think Indie
  • Name: Enter the blacksheep
  • Advertiser: Hospital For Special Surgery
  • Brand: Hospital For Special Surgery
  • Name: See our specialists at your earliest inconvenience

Awards

Award Distinction Category Brand Year
Financial Communications Society Portfolio Awards Bronze Consumer Retail, Television Campaign Fisher Investments 2018
Healthcare Marketing Report Awards Gold TV Series City of Hope 2018
Healthcare Marketing Report Awards Best In Show Total Advertising Campaign with Television City of Hope 2018
Hospital Marketing National Advertising Awards Silver Best Digital Campaign City of Hope 2018
Hospital Marketing National Advertising Awards Gold Best Print Campaign City of Hope 2018
Medical Marketing & Media Bronze Best Corporate Branding Campaign City of Hope 2017

Clients

Advertiser Brand Business Sector Type of Work since
Alliance for Cancer Gene Therapy Alliance for Cancer Gene Therapy Hospitals, Healthcare facilities & Medical Services
2016
Astoria Bank Astoria Bank Banking & Financial Services, Investments, Stock Brokers
2014
City of Hope Medical Center City of Hope Medical Center Hospitals, Healthcare facilities & Medical Services
2014
Damon Runyon Cancer Research Foundation Damon Runyon Cancer Research Foundation Hospitals, Healthcare facilities & Medical Services
2014
E*TRADE FINANCIAL Corporation E*TRADE Banking, Finance, Law & Insurance
2013
Fisher Investments Fisher Investments Banking, Finance, Law & Insurance
2016
Mirman Markovits Mirman Markovits Lawyers, Counsels, Legal Services
2018
The Leukemia & Lymphoma Society® The Leukemia & Lymphoma Society Disease Awareness, Support Groups & Associations
2012
Weizmann Institute of Science Weizmann Institute of Science Institutional/Public Interest/Non-Profit Org.
2017
WNET Thirteen WNET Thirteen TV/Radio Programs & Stations
2017