IPNY (formerly Interplanetary) is a brand positioning and messaging firm that grows your business measurably and creatively.
We don’t work on cars, jeans, diet soda or other consumer products. We do the hard stuff: financial services, healthcare, nonprofit, and so forth. We work with marketing leaders in complex categories to solve their brand-growth challenges and help drive bottom-line quantifiable results.
We create unifying and engaging brand communications and experiences based on rigorous strategic thinking, research and testing. Then we engage our channel and production experts to execute and bring those ideas to life. Once launched, we expect to be held accountable for the results, so we collect and analyze data at every possible step, enabling us to optimize programs and demonstrate proof of ROI to your C-level executives and board.
The partners have spent decades mastering the major forms of communications — classic brand advertising, results-oriented direct marketing, engaging digital and social media, and fully integrated multimedia campaigns — at the world’s largest advertising agencies: Ogilvy, Wieden, BBH, Burnett, Grey, Scali, Ammirati, Chiat, and Wunderman. Our mission is for each partner to work personally with clients to help them achieve their growth goals. We love what we do and are passionate about being craftsmen in each of our own respective fields of expertise.
We’ve evolved an approach that melds these unique disciplines into what smart advertising should be: persuasion leading to conversion, regardless of the media channel.
|Financial Communications Society Portfolio Awards||Bronze||Consumer Retail, Television Campaign||Fisher Investments||2018|
|Healthcare Marketing Report Awards||Gold||TV Series||City of Hope||2018|
|Healthcare Marketing Report Awards||Best In Show||Total Advertising Campaign with Television||City of Hope||2018|
|Hospital Marketing National Advertising Awards||Silver||Best Digital Campaign||City of Hope||2018|
|Hospital Marketing National Advertising Awards||Gold||Best Print Campaign||City of Hope||2018|
|Medical Marketing & Media||Bronze||Best Corporate Branding Campaign||City of Hope||2017|
|Advertiser||Brand||Business Sector||Type of Work||since|
|Alliance for Cancer Gene Therapy||Alliance for Cancer Gene Therapy||Hospitals, Healthcare facilities & Medical Services||
|Astoria Bank||Astoria Bank||Banking & Financial Services, Investments, Stock Brokers||
|City of Hope Medical Center||City of Hope Medical Center||Hospitals, Healthcare facilities & Medical Services||
|Damon Runyon Cancer Research Foundation||Damon Runyon Cancer Research Foundation||Hospitals, Healthcare facilities & Medical Services||
|Dana-Farber Cancer Institute||Dana-Farber Cancer Instittue||Hospitals, Healthcare facilities & Medical Services||
|E*TRADE FINANCIAL Corporation||E*TRADE||Banking, Finance, Law & Insurance||
|Fisher Investments||Fisher Investments||Banking, Finance, Law & Insurance||
|Mirman Markovits||Mirman Markovits||Lawyers, Counsels, Legal Services||
|The Leukemia & Lymphoma Society®||The Leukemia & Lymphoma Society||Disease Awareness, Support Groups & Associations||
|Weizmann Institute of Science||Weizmann Institute of Science||Institutional/Public Interest/Non-Profit Org.||
|WNET Thirteen||WNET Thirteen||TV/Radio Programs & Stations||