LIDA is a customer engagement agency that aspires to create the most valued brands in the world. With data and direct marketing capabilities at its heart, LIDA is a leader in the field of data analysis and customer relationship management. This translates into measurable commercial value by using customer understanding to develop action-orientated communications that connect better with customers across all channels.’
Everyone is different.
But for too many years, brands have treated their customers the same.
Not any more.
Today’s customers expect to be recognised and valued as individuals. They expect seamless experiences, tailored to them.
To succeed, brands need to understand and empower the individual.
It’s what we’re here to help brands do.
We call it individual thinking.
Every brand is different.
We shape how we work and the services we provide to meet each individual brand’s requirements.
We are part consultancy, part agency.
As well as being part of the M&C Saatchi Group we are part of the global LIDA network.
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