Sometime in 1967, a young man named Jayantilal Shah pondered over the course he should take when it came to his career. Shah wanted to do something different, create an organisation of his own rather than have a run-of-the-mill, nine-to-five job. It was with that idea in mind that he started Gautam Advertising – a small advertising agency that catered exclusively to clients in the Mumbai region.
He dreamt big but started small. Gautam Advertising started off with classified ads before it took on print. Today, the agency is a well established brand, known for its efficiencies and speed in a competitive market, a tribute to the work put in by the founder Jayantilal over the years. Jayantilal is no more but the business he created thrives under the leadership of his brother Ramesh Shah, who works with Jayantilal’s son Sanjay Shah as the other partner.
From local classified advertisements then to international print media today, we have come a long way (our Full INS Accreditation came in 1976). Yet our roots remain firmly grounded with local media and local clientele who swear by our legendary personalised service. We are pretty ‘good old days types’ when it comes to client relationships. We keep talking to our clients throughout. We take pride in retaining client service at a level rarely seen in the Indian advertising industry today.
Even our print media partnerships find no parallel today. As a result, we virtually enjoy celebrity status when it comes to confirming even next-to-impossible short notice bookings in almost every newspaper! Our strong print media network now extends even to the international print media.
And, of course, how can we forget the humble yet happening RADIO! We create quite a buzz over there too!
But Digital Media is where the future is. Our GenNext is already online sitting next to us. Let us know if you too wish to log in.
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