| Title | See The Person, Not The Sight Loss |
| Agency | T&Pm |
| Campaign | See the person |
| Advertiser | Royal National Institute of Blind people (RNIB) |
| Brand | RNIB |
| Date of First Broadcast/Publication | 2022 / 10 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | The number one barrier faced by blind and partially sighted people in the UK is public misperceptions, the leading insight that inspired the campaign. Delivered with authentic storytelling and a through-the-line campaign strategy, ‘See the Person’ elevates the issue of sight loss within the public consciousness, setting out to change attitudes and behaviours towards blind and partially sighted people. |
| Media Type | Digital |
| Length | |
| Soundtrack | Videotape by Thom Yorke |
| Audio Post Production | GCRS London |
| Media Agency | Wavemaker UK |
| Creative Team | Adam Jackson |
| Creative Team | Ted Price |
| Audio Post Production | Molly Butcher |
| Audio Post Production | Munzie Thind |
| Production Company | You Are Here |
| Director | Jesse Lewis-Reece |
| Actor / Celebrity | Eli London |
| Executive Creative Director | Toby Allen |
| Advertising Manager | Martin Wingfield |
| Editing Company | The Quarry |