TitleMe, My Autism & I
BriefStarting with one girl’s story, our evocative documentary drama film brought to life the visceral importance of a hoodie. Depicting Ash’s reliance on it to help her navigate the world. Without shying away from showing stimming, shouting and shutdowns on screen. While also showcasing the talent, friendship and humour of our protagonist. This film is not only about Ash, but also gives a glimpse into her family life. A family moulded by her unmistakable presence. Ash was cast alongside her real family and friends. Everything in the film is based on her lived experience.
Agency
Campaign Me, My Autism and I
Advertiser Reckitt
Brand Vanish
Date of First Broadcast/Publication 2023 / 3
Business Sector Cleaning Products, Soaps, Detergents
Story In partnership with Ambitious about Autism, Vanish set out to nurture a conversation to broaden public understanding of autism. This campaign gave a voice to autistic girls and tells their stories through clothes. Because clothes can be a lifeline - a way to sensory regulate and a source of comfort to help navigate a world not built for them - and helping that lifeline last longer really matters. Right now, autistic girls are three times less likely to receive a diagnosis than boys. Our campaign idea was to nurture a conversation to celebrate all autistic girls and their clothes stories, break down myths and broaden public understanding. De-stigmatising autism at every step through positive portrayals. Starting with one girl’s story, our evocative documentary drama film brought to life the visceral importance of a hoodie. This story was supported by many others across a pop-up exhibition in London, a social campaign, and online hub (featuring articles written by community and experts). Vanish also donated 25p per pack in ASDA stores to support improving pathways to diagnosis for all..
Media Type Television
Length
Post Production
Director
Creative Partner
Chief Executive Officer (CEO)
Chief Creative Officer
Reckitt Global Executive Creative Director
Creative Director
Senior Creative
Creative Team
Creative Team
Global Managing Director
Managing Partner
Business Director
Senior Account Director
Account Director
Account Manager
Executive Strategy Director
Group Strategy Director
Strategist
Head of Creative Services
Head of Production
Head of Film
Senior Film Producer
Assistant Film Producer
Creative Production Director
Creative Producer
Creative Producer
Senior Brand Designer
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Conceptual Designer
Business Affairs Manager
New Business Consultant
Post Production
Content Creator
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Head of Production
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Production Company Producer
Director of Photography (DOP)
Casting Director
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Assistant Editor
Head of Production
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Music Supervisor
Sound Engineer
Head of Production
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Online Concept
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PR Agency
Head of PR
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