| Title | MOL (aka “Menstruation Opinion Leader”) |
| Agency | Havas Hong Kong |
| Campaign | #MOL |
| Advertiser | Kimberly-Clark Hong Kong |
| Brand | Kotex |
| Date of First Broadcast/Publication | |
| Business Sector | Sanitary Towels |
| Tagline | #MOL |
| Media Type | Integrated Media/360 Activation |
| Length |