| Title | Fieeld |
| Agency | Havas Creative Group |
| Campaign | Fieeld |
| Advertiser | Santander Bank |
| Brand | Santander Bank |
| Date of First Broadcast/Publication | |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | The first tactile broadcasting system |
| Story | Fieeld is the first tactile broadcasting system.When tracking the play, a device was created with a sliding element that replicates what the ball does on the pitch. The movement of this element is easily detectable by the touch on a fabric surface that emulates the field, and synchronizes with the audio broadcasted, making it possible for the blind person to follow the sporting event. |
| Media Type | Case Study |
| Length | |
| More Information | |
| Chief Creative Officer | Jesús Lada |
| Account Executive | Elena Moreno |
| Account Executive | Erik Olivera |
| Account Executive | Mavi Márquez |
| Account Manager | Eva Suárez |
| Creative Director | Nacho Soria |
| Art Director | Irena Labat |
| Art Director | Diego Lauton |