Campaign Fieeld
Advertiser Santander Bank
Brand Santander Bank
Date of First Broadcast/Publication
Business Sector Banking & Financial Services, Investments, Stock Brokers
Tagline The first tactile broadcasting system
Story Fieeld is the first tactile broadcasting system.When tracking the play, a device was created with a sliding element that replicates what the ball does on the pitch. The movement of this element is easily detectable by the touch on a fabric surface that emulates the field, and synchronizes with the audio broadcasted, making it possible for the blind person to follow the sporting event. 
Media Type Case Study
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