Campaign Fieeld
Advertiser Santander Bank
Brand Santander Bank
PostedSeptember 2020
Business Sector Banking & Financial Services, Investments, Stock Brokers
Tagline The first tactile broadcasting system.
Story We introduced Fieeld to Nickollas Grecco, a Palmeiras fan who was born blind. In every game, his mother helps him to follow the game. We told the world his story, his passion, and we changed his way of seeing his beloved sport.
A few months later, Nicko and his mother, Silvia, were awarded the FIFA Fan of the Year. Just as Silvia said in her receiving speech, blind people should be cared for, respected, and included, just as it should be in football.
Media Type Television
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