|Agency||Havas Creative Group|
|Business Sector||Banking & Financial Services, Investments, Stock Brokers|
|Tagline||The first tactile broadcasting system.|
|Story|| We introduced Fieeld to Nickollas Grecco, a Palmeiras fan who was born blind. In every game, his mother helps him to follow the game. We told the world his story, his passion, and we changed his way of seeing his beloved sport.|
A few months later, Nicko and his mother, Silvia, were awarded the FIFA Fan of the Year. Just as Silvia said in her receiving speech, blind people should be cared for, respected, and included, just as it should be in football.