TitleDrivers Ed with Ed Helms
Campaign Drivers Ed with Ed Helms
Advertiser Progressive
Brand Progressive
Date of First Broadcast/Publication
Business Sector Insurance
Story Our clients at Progressive came to us with a simple problem: how could they educate the next generation of drivers about the realities of car insurance? We responded with Driver’s Ed with Ed Helms. The Office is one of the most streamed shows in history, and has a sneaky-massive Gen Z viewership. And Ed was so perfect for this - he manages to combine music and humor with this earnest, loveably nerdy responsibleness, which manages to make the information credible even as its dripping in silliness.
Media Type Digital

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