TitleThe Walk
Campaign The Walk
Advertiser Animalife
Brand Animalife
PostedNovember 2022
Business Sector Others
Story During the summer months in Portugal, around 120 pets are abandoned daily. To address this growing problem, Havas Portugal worked with Animalife, a non-profit association working to reduce animal abandonment while also the families responsible for them. We brought to life a new awareness campaign, but addressed the issue from a different point of view, forcing pet owners to see the other side.
Media Type Television & Cinema

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