TitleWhere Happiness Comes Naturally
Campaign Where Happiness Comes Naturally
Advertiser Fiji Tourism Board
Brand Fiji Tourism Board
Date of First Broadcast/Publication
Business Sector Destinations (Countries & Places)
Story We set out to show the country in a completely new light with a brand platform that showed how, in Fiji, happiness isn’t some gimmick that gets turned on for tourists - it exists whether they’re there or not. The result was ‘Where happiness comes naturally’. From working with National Geographic photographers to recording music in villages and VO in the three primary languages of Fiji, - our new platform celebrates the authentic happiness that runs culture-deep in Fiji, rather than simply presenting locals in service to tourists.
Media Type Outdoor/Out of Home

Our Work