Insights from the agency Havas Creative Network

Now in its 15th year, Havas’ trailblazing annual research study explores the new hyper-personalized purpose era for brands  MAY 16, 2023 – PARIS - This week, Havas unveiled the latest edition of its annual global Meaningful Brands™ report, charting how rising cynicism among consumers (origin… read more

Havas will roll its Sports & Entertainment divisions under Havas Play, which is expanding globally to help brands activate in gaming, sports, music and other fandom categories.  read more

Havas Middle East’s campaign for adidas’ The Ravi Superstar has swept the 2023 Dubai Lynx awards, with 3 Grand Prix, 3 Gold, 1 Silver and 3 Bronze. Dubai Lynx is MENA’s festival of creativity recognizing creative excellence in communications. The campaign received a total of 10 awards across… read more

Vivendi is committed to the fight against plastic pollution in the oceans and has become the main media partner of Plastic Odyssey. With 20 tons of plastic being dumped into the oceans every minute, Plastic Odyssey’s ship will sail along the coasts of the Mediterranean and Atlantic Oceans fo… read more

This International Women’s Day, Havas' creative comms agency One Green Bean has revealed how emerging AI generative image tools consistently under-represent women across senior professional roles. The agency undertook a two-part experiment using Midjourney, an artificial intelligence platfor… read more