The Media Kitchen was born out of KB in 2001.
Jon Bond and Richard Kirshenbaum started KB in 1987.
Richard Kirshenbaum, the Chief Creative Officer, always said a big idea can come from anywhere and he would bring together every discipline to ideate around a problem.
This spirit and steadfast belief in collaboration is in our DNA. It’s shaped a core philosophy we’ve described as E=(MC)2 (squared). The most compelling brand experiences are when media and creative work together. When that happens it’s exponentially more powerful than any one discipline working alone.
Who we’ve collaborated with over the years has changed. But we’ve always made bigger ideas bigger through collaboration.
Today, we spend a lot of time collaborating with ad tech companies, the kinds of companies that build the plumbing that make the digital media ecosystem work.
We’ve found it’s critical to collaborate with technology companies because we live in a very disrupted world.
We touch our phones over 2700 each day
Sports drive TV reach
All other TV audience content is shrinking
Social media delivers more reach than TV
The TV experience is being reinvented by the nearly 170MM connected TVs
All the growth in online media is coming from Google and Facebook
Today (really in within a couple of years) when we talk about media we mean digital media and digital media is mostly mobile.
This view has shaped three core agency beliefs that have informed how we think about media strategy:
Harvest intent before generating demand
We are predisposed towards measureable media
We vet and customize tech stacks for clients. We don’t build our own tools.
These beliefs have directly informed how we develop media plans using an approach called Signal Planning
Many of our clients are global or looking to expand to other markets around the world. What we quickly realized is that our client’s customers use the same media, regardless which market they reside in. Today the duopoly dominate around the world and have disrupted legacy media in every market. We use the same media, buy it the same way using the same tools. What’s different is not what you buy, but what you share. This insight gave us confidence to expand the agency into other markets.
But our spirit of collaboration and our belief in how big ideas get bigger directed us to open offices in places we already shared clients and revenue with our creative agency partners. Today we have offices in Montreal, Toronto, NY, Minneapolis and London. In 2019 we are planning to expand to Shanghai.
When someone meets a TMK chef in any market, they’ll first experience our hiring philosophy, even before they learn about history. They’ll quickly learn that all chefs share two qualities: they’re great and nice. So are our clients.
We love cooking up media to reach and inspire consumers so our clients win.
We are entrepreneurial.
We are driven.
We are curious.
We are quirky.
We are kind.
We are fun.
We are humble.
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