Contact Information


Tokyo
Japan
Email:

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Naming/Product Development, Strategy and Planning, Financial, Technology, Online services, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1996

Network:

Employees: 950

Awards: 174

Creative Work: 79

Clients: 24

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Naming/Product Development, Strategy and Planning, Financial, Technology, Online services, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1996

Network:

Employees: 950

Awards: 174

Creative Work: 79

Clients: 24

Critical Mass


Tokyo
Japan
Email:

News from the agency Critical Mass

July 29, 2019

The immersive experience is powered by Instagram’s quiz sticker  Luxury auto brand Infiniti teamed up with global digital experience design agency Critical Mass on an immersive Instagram experience that enables users to feel like they are piloting a Q60 coupe around a racetrack. Critical Ma… read more


July 23, 2019

Amp insiders share insights on their favorite activations and predict where experiential is heading next  “It’s not news to anyone: Traditional advertising is on the decline,” says Jenna Marone, executive vice president of lifestyle at United Entertainment Group. “Experiential humanizes a br… read more

July 21, 2019

 CANNES, France—Every movement has an origin story. Omniwomen's is this: In 2014, Omnicom Group evp Janet Riccio had an idea. "Omniwomen started in Janet's living room. It was about 10 of us," Ketchum CEO Barri Rafferty recounted to a roomful of women wearing flowing outfits and knowing smil… read more


July 19, 2019

China and its big-spending 1.3 billion citizens continue to represent a lucrative and enticing market for brands and marketers. However, finding success in China can be challenging. Companies not only have to navigate a unique media landscape without Google, Twitter, Facebook, YouTube or Ins… read more

May 21, 2019

The dark web is more than a shadowy, digital netherworld. At its core is a trove of ideas that can be beneficial for marketers and consumers  Hundreds of millions of hacked records land on the dark web each year. This, along with drug marketplaces, hired killers, and petabytes of illicit con… read more