TitleBarclays '20 Years of Football'
Agency
Campaign Barclays '20 Years of Football'
Brand Barclays
Date of First Broadcast/Publication
Story Barclays has launched a fully integrated national campaign to celebrate its 20th anniversary of association with British football. The campaign not only marks the 20-year hallmark of Barclays Premier League sponsorship but also highlights its title sponsorship of Barclays FA Women’s Super League and its ongoing involvement in grassroots initiatives nationwide. The integrated campaign, created by Iris, includes a 30-second hero TV ad, in addition to advertising on social, online and radio. The campaign centres around the story of two siblings, Reece and Lauren James. Reece James is a Premier League player for Chelsea F.C., whilst his sister Lauren James also plays for Chelsea in the Barclays FA Women’s Super League. The siblings, both close to 20 years old, also have caps for England and their story perfectly encapsulates Barclays’ 20-year commitment to the beautiful game.
Media Type Television
Length
Lead creative and strategic agency Iris
Creative director Ross Taylor
Creative team Michael Boszko (Senior Copywriter), Filipa Mauricio (Senior Art Director), David Missen (Head of Design)
Agency Iris Worldwide
Planner Raj Thambirajah (Senior Strategy Director)
Account team Jo Fishburn (Business Director), Lettie Marsh (Group Account Director), Luci Kininmonth (Senior Account Manager)
Agency producers Hannah Wood (Senior Integrated Producer), Ash Durrant (Associate Project Director)
Media Agency OMD
Production company Rogue
Director Charlie Watts
Edition house Tenthree
Editor Quin Williams & Ella Oliver
Post production Creative Outpost
Audio post production Max Brodie – original composition & sound mix
Grade Grade - Lewis Crossfield at Time Based Arts

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