• Agency Type

    • Full Service
  • Core Competencies

    • Full Service
    • Digital
    • Mobile
    • Social Media
    • E-Commerce
    • SEO
    • Web Design
    • Marketing/Creative Services
    • Direct/Tele/Database Marketing/CRM
    • Experiential
    • Branded Content/Entertainment
    • Marketing Technologies/Analytics
    • Public Relations
    • Media Buying/Planning
    • Corporate Communication
    • Crisis Communication
    • Public Affairs
    • Events/Sponsoring
    • Branding/Naming/Product Development
    • Strategy and Planning
    • Healthcare
    • Financial
    • Industrial
    • Institutional/Public Interest/Nonprofit
    • Retail
    • Travel and Tourism
    • Consumer
    • Multicultural

Philosophy & Competitive Advantages

At ICF Next, we are focused on what comes Next. As many marketers remain focused on engagement or experience, we are pushing into the next territory, Participation. Put simply, we believe there’s something beyond great experiences. Something that does more than produce a series of actions, the impact of which is easily forgotten. We call it Participation and it enables us to transcend experience and create long-lasting, emotional connections with the audiences you care most about.

To help our clients drive Participation with the audiences they care most about, we think about our capabilities in four critical areas. First, we believe in insights to drive strategy and think about data, analytics and strategic planning capabilities in an integrated way. Second, we leverage technology to enable connections. That includes our work as a partner of Adobe and Salesforce, our capabilities as a developer and, of course, through Tally, our world-class loyalty technology platform. Third, we employ creativity to architect relationships through our capabilities in brand, PR, paid media, creative and other marketing services. Finally, we appreciate that impact matters much more than outputs, so we bring forward our management consulting expertise through organizational optimization, process design and change management to ensure that everything we do delivers maximum impact for our clients. 

Network Description

ICF is a global consulting services company with over 7,000 full- and part-time employees, but we are not your typical consultants. At ICF, business analysts and policy specialists work together with digital strategists, data scientists and creatives. We combine unmatched industry expertise with cutting-edge engagement capabilities to help organizations solve their most complex challenges. Since 1969, public and private sector clients have worked with ICF to navigate change and shape the future. Learn more at icf.com. 

Trade Organizations

American Advertising Federation (United States)


New Business

Ed Dziedzic
Senior Partner, Integrated Marketing

New Business

Courtney Partlow
Managing Partner, Growth


Number of Employees: 1500
Ed Dziedzic
Senior Partner, Integrated Marketing
Kris Tremaine
Senior Managing Partner + Group Lead
Bob Feldman
Vice Chair
Mary Carter
Managing Partner, Optimization + Engagement
Grant Toups
Managing Partner, Experience + Technology
Mary Schwarz
SVP, ICF Next Government
Laurent Lejeune
Managing Partner, ICF Next EU
James Wilkins
Managing Partner, ICF Next UK
Dan Knauf
Chief Technology Officer
Bruce Campbell
Senior Partner, Creative + Media
Courtney Partlow
Managing Partner, Growth
Tricia Ewald
Managing Partner, Integrated Communications
Guy Cierzan
Managing Partner, Customer Strategy + Loyalty
Daniel Welch
Managing Partner, Enterprise Digital Strategy
Jane Motz Hayes
Partner, Stakeholder Experience
Joerg Granacher
Senior Partner, Digital Products + Delivery
Katy Allen
Senior Partner, Business Consulting
Rebekah Gustin
Partner, Integrated Marketing
Emily Merkle
Partner, Analytics + Data Science
Larry Guerrero
Partner, Media
Dan Lescarbeau
Partner, Business Development
Phone: (612) 253-9968



Award Distinction Category Brand Year
The Webby Awards People's Voice Winner Government & Civil Innovation NCI 2022


Advertiser Brand Business Sector Type of Work since
3M 3M Health & Pharmaceutical Products
AARP AARP Disease Awareness, Support Groups & Associations
Adobe Systems, Inc. Adobe Systems Software Ireland Limited Others
Advance Auto Parts Advance Auto Parts Retail, Distribution & Restaurants
Allegiant Allegiant Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Alliant Credit Union Alliant Credit Union Banking & Financial Services, Investments, Stock Brokers
Ameriprise Financial, Inc. Ameriprise Financial Banking & Financial Services, Investments, Stock Brokers
Amtrak Amtrak Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Anthem, Inc Anthem Insurance
Avanir Pharmaceuticals Avanir Pharmaceuticals Health & Pharmaceutical Products
Bissell Bissell Home Appliances, Furniture & Gardening
Boston Pizza Boston Pizza Restaurants & Fast Food
Boston Scientific Corporation Boston Scientific Medical Equipment
California Lottery California Lottery Lottery & Gambling
CenterPoint Energy CENTERPOINT ENERGY Energy & Water Authorities, Utilities
Danone Danone US, LLC Food
EXELON Corp EXELON Corp Energy & Water Authorities, Utilities
Goodlife Fitness Centres Inc. Goodlife Fitness Centres Sports & Health Clubs, Gyms, Spas, Diet Clinics
Highmark Highmark Insurance
Hilton Hilton Hotels, Resorts
Hotels.com Hotels.com Hotels, Resorts
Hewlett-Packard HP Consumer Electronics & Audio-Visual
Hyatt Hyatt Hotels, Resorts
Infor Infor Business Services
Jim Beam Brands Co. Jim Beam Brands Spirits, Fortified Wines
Kraft Heinz Kraft Heinz Food
Mars Food Mars Food Chocolate, Bars, Candies, Chewing-Gum
Mars-Wrigley Mars Wrigley Chocolate, Bars, Candies, Chewing-Gum
Mayo Foundation Mayo Foundation
Medtronic, Inc. Medtronic Medical Equipment
MillerCoors LLC MillerCoors Beers, Ciders, Lagers
Nestle Healthcare Nutrition Nestle Healthcare Nutrition Health & Pharmaceutical Products
PepsiCo Inc. PepsiCo Beverages
PGA Tour, Inc PGA Tour Sports Teams, Sports Events
Reynolds Reynolds Household Products & Maintenance
Sephora Sephora Beauty Canada Retail, Distribution & Restaurants
Serta Simmons Bedding, LLC Serta Simmons Retail, Distribution & Restaurants
Sports Distributors Canada Sports Distributors Canada Retail, Distribution & Restaurants
Sunova Credit Union Sunova Credit Union Banking & Financial Services, Investments, Stock Brokers
Toronto Transit Commission Toronto Transit Commission Public Transport, Mass Transit
United Healthcare Inc United Healthcare Insurance
Visit Florida Visit Florida Destinations (Countries & Places)
Wyndham Worldwide Corporation Wyndham Hotels, Resorts