TitleIsolation Station
Campaign Isolation Station
Advertiser Wunderman Thompson Canada
Brand Wunderman Thompson
Date of First Broadcast/Publication
Business Sector Advertising Agencies
Story COVID-19 has forced the world into self-isolation which means working from home indefinitely—a task that is especially challenging in highly collaborative industries such as marketing and advertising. And while technology has made connecting with colleagues easier, there is no substitute for the buzz that comes from working in a busy agency. For those in the creative class, they know that isolation can hinder creativity. Oftentimes, a creative environment is actually required to enable creative thinking. And for creatures of social habit, silence can be deafening. So, one local agency is doing something about it. Wunderman Thompson Canada has created an 8-hour soundtrack of agency ambiance that mimics that essential office buzz at home. The soundtrack is made up of 8 one-hour tracks intended to be played consecutively from the start of the day to the end. The soundtrack consists of a combination of city sounds (traffic, sirens, horns), office sounds (email notifications, elevator sounds, typing, chatter), with a few distinguishable marketing quips voiced by actual agency employees in both English and French—not to mention some water cooler talk with pop culture references related to Tiger King, Ozark and Westworld. The entire album is available to stream for free on Soundcloud and features stylish track art of familiar office scenes such as carafes of coffee, Eames chairs, underwatered desk plants and even client meeting leftovers to make listeners feel like they’re really at the office. Even the track names are a reminder of office life with titles such as “But first, coffee” and “Beer o’clock”. “We know this time can feel scary, isolating, and less than ideal for all of us.” says Ari Elkouby, Executive Creative Director. “It’s a demonstration to our team and the industry that we’re all in this together while providing much needed comfort in a creative and fun way.” The dynamic audio was created by Pirate Audio in Toronto, working remotely from home studios while maintaining social isolation. The album dubbed, “Isolation Station” and accompanying hashtag, #IsolationStation is being used to spark conversations about the challenges working from home are presenting. It will be available to stream as long as social distancing measures are in place.
Media Type Radio
More Information https://soundcloud.com/wtisolationstation/tracks

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