| Title | Unapologetically Human |
| Agency | Broken Heart Love Affair |
| Campaign | Unapologetically Human |
| Advertiser | Kruger Inc. |
| Brand | Kruger Products |
| Date of First Broadcast/Publication | 2020 / 8 |
| Business Sector | Toilet Paper, Tissues |
| Story | Faced with our collective vulnerability we have also come to terms with our own softness as humans, which can be scary, but also beautiful. It’s these vulnerabilities that Kruger products services every day as a household paper products manufacturer.Unapologetically Human. We are all connected by our blood, tears, messes and yes, our need to go the bathroom and Kruger products are there for you to bring strength and softness.For the first time in category history, the brand chose to celebrate the messiness that the products are actually designed for, without pulling any punches and doing so with big, bold, raw music. |
| Media Type | Television |
| Length | |
| Soundtrack | Human |
| Editing Company | Married to Giants |
| Creative Team | Denise Rossetto |
| Creative Team | Carlos Moreno |
| Creative Team | Todd Mackie |
| Strategist | Jay Chaney |
| Agency Producer | Erica Metcalfe |
| Production Company | Scouts Honor |
| Director | Mark Zibert |
| Director of Photography (DOP) | Mark Zibert |
| Director of Photography (DOP) | Eric Kaskens |
| Executive Producer | Rita Popielak |
| Executive Producer | Simon Dragland |
| Editor | Graham Chisholm |