• Agency Type

    • Full Service
  • Core Competencies

    • Full Service
    • Digital
    • Social Media
    • SEO
    • Marketing/Creative Services
    • Direct/Tele/Database Marketing/CRM
    • Branded Content/Entertainment
    • Media Buying/Planning
    • Branding/Naming/Product Development
    • Strategy and Planning
    • Technology

Philosophy & Competitive Advantages

We are the challenger network for challenger clients. We exist to transform the fortunes of our clients by challenging and disrupting the categories they operate in. To successfully challenge and disrupt, we believe at the root of this lies the mantra "It only works if it all works". That is why we pride ourselves in offering everything from advertising, behaviourial science, experience design, data, digital, commerce, social and content, gaming, production, media, PR and customer engagement all under one roof. Part of VCCP's success has come from our longstanding dedication to our ten founding principles: Be approachable, Be honest, Be on time, Be happy, Be lean, Be clear, Be agile, Be proud, Be responsible and Be unprecious. These represent our contract to one another and the contract to our clients. 

Network Description

VCCP have offices in multiple locations, but work as one office. It's a place where talented people collaborate, uninhibited by geography.

With offices in London, Madrid, New York, Prague, San Francisco, Singapore, Shanghai, and Stoke. VCCP produces award-winning work for clients including Abbott Products, Virgin Media O2, easyJet, Canon, Sage, Cadbury, Google and White Claw. 

Trade Organizations

AdGreen
BIMA
BRiM
Green Shoot
Institute of Practitioners in Advertising (United Kingdom)
Marketing Society (United Kingdom)
Oystercatchers Club (United Kingdom)

Contacts

Adrian Coleman
Founder & Group CEO
Phone: (+44) 020 7592 9331
Charles Vallance
Founder & Chairman
Phone: (+44) 020 7592 9331
Julian Douglas
Vice Chairman
Phone: (+1) 020 3037 3088

New Business

Michael Sugden
Chief Executive Officer
Phone: (+44) 020 7592 9331
Andrew Peake
VCCP London CEO
Maggie Frost
Group CFO
Michael Lee
Chief Strategy Officer
Phone: (+1) 212 886 4100
Claire Tusler
Chief Data Officer
Darren Bailes
Executive Creative Director
Stephanie Brimacombe
CEO Europe and Global Chief Marketing Officer
Phone: (+44) 7702 523 042

Team

  • Account Services : 21
  • Marketing, Research & Strategic Planning : 13
  • Creative Development : 16
  • Production : 18
  • Administration : 16
  • Others : 15
Number of Employees: 1239
Julian Douglas
Vice Chairman
Phone: (+1) 020 3037 3088
Robert Wills
CMO, EMEA
Phone: (+1) 07803115339
Adrian Coleman
Founder & Group CEO
Phone: (+44) 020 7592 9331
Charles Vallance
Founder & Chairman
Phone: (+44) 020 7592 9331
Michael Sugden
Chief Executive Officer
Phone: (+44) 020 7592 9331
Andrew Peake
VCCP London CEO
Maggie Frost
Group CFO
Michael Lee
Chief Strategy Officer
Phone: (+1) 212 886 4100
Claire Tusler
Chief Data Officer
Darren Bailes
Executive Creative Director
Stephanie Brimacombe
CEO Europe and Global Chief Marketing Officer
Phone: (+44) 7702 523 042

Campaigns

  • Advertiser: Mondelez International
  • Brand: Cadbury
  • Name: Secret Santa Postal Service
  • Advertiser: Britvic Soft Drinks Limited
  • Brand: Tango
  • Name: Fearless
  • Advertiser: Domino's
  • Brand: Domino's
  • Name: Castaways
  • Advertiser: O2
  • Brand: O2
  • Name: Switch-up-to-new
  • Advertiser: Teva
  • Brand: Teva
  • Name: Humanising Health
  • Advertiser: Virgin Media O2
  • Brand: Volt
  • Name: Volt
  • Advertiser: Greater London Authority
  • Brand: Transport for London
  • Name: TfL Stands against Hate - Bystander Intervention
  • Advertiser: VCCP
  • Brand: VCCP
  • Name: Different, Exciting & Interesting
  • Advertiser: Just a Drop
  • Brand: Just a Drop
  • Name: The Walk To The Well
  • Advertiser: Mondelez International
  • Brand: Cadbury
  • Name: The Big Win-Win
  • Advertiser: Cadbury plc
  • Brand: Cadbury
  • Name: Cadbury Worldwide Hide
  • Advertiser: Girlguiding
  • Brand: Girlguiding
  • Name: Come Start with Us
  • Advertiser: Teva Pharmaceuticals
  • Brand: Teva Pharmaceuticals
  • Name: Love Doesn’t Take a Break
  • Advertiser: National Center for Missing & Exploited Children
  • Brand: NCMEC
  • Name: Take It Down
  • Advertiser: Honda Motor Co., Ltd.
  • Brand: Honda
  • Name: Honda motos
  • Advertiser: Mondelez International
  • Brand: Cadbury
  • Name: How Do You Not To Eat Yours
  • Advertiser: Dogs Trust
  • Brand: Dogs Trust
  • Name: A dog is for life
  • Advertiser: Cadbury
  • Brand: Cadbury Dairy Milk
  • Name: Garage
  • Advertiser: General Mills
  • Brand: Old El Paso
  • Name: Make Some Noise
  • Advertiser: Easyjet
  • Brand: Easyjet
  • Name: nextGen
  • Advertiser: O2
  • Brand: O2
  • Name: The Snowgran
  • Advertiser: Royal Botanic Gardens, Kew
  • Brand: Royal Botanic Gardens, Kew
  • Name: Our Future is Botanic
  • Advertiser: Nationwide Building Society
  • Brand: Nationwide Building Society
  • Name: Conversations
  • Advertiser: Virgin Media
  • Brand: Virgin Media
  • Name: Why walk when you can ride?
  • Advertiser: Liberty Global
  • Brand: Virgin Media O2
  • Name: History is being written
  • Advertiser: Mondelez International
  • Brand: Cadbury
  • Name: Your Future’s In The Swirls and Curls
  • Advertiser: O2
  • Brand: O2
  • Name: Roam Freely
  • Advertiser: Mondelez International
  • Brand: Dairylea
  • Name: Set them free with Dairylea
  • Advertiser: Cadbury
  • Brand: Cadbury Dairy Milk Fingers
  • Name: Sign with Fingers Big & Small
  • Advertiser: Mondelez
  • Brand: Dairylea
  • Name: Set Them Free
  • Advertiser: Domino's Pizza
  • Brand: Domino's Pizza
  • Name: Betty-Hoo-Hoo
  • Advertiser: Nationwide Building Society
  • Brand: Nationwide Building Society
  • Name: Respect Starts Small
  • Advertiser: Virgin Media
  • Brand: Virgin Media
  • Name: Hyped
  • Advertiser: Saga
  • Brand: Saga
  • Name: Experience is Everything
  • Advertiser: White Claw Hard Seltzer
  • Brand: White Claw
  • Name: Always Re
  • Advertiser: Billy Blue College of Design
  • Brand: Billy Blue College of Design
  • Name: Adventure into Design
  • Advertiser: Canon Inc.
  • Brand: Canon
  • Name: Never Break Your Flow
  • Advertiser: Mondelez International
  • Brand: Cadbury
  • Name: Cadbury Wordless Bar
  • Advertiser: Bassetts Vitamins
  • Brand: Bassetts Vitamins
  • Name: Vitamins for people that don’t do vitamins
  • Advertiser: Domino's Pizza
  • Brand: Domino's
  • Name: Christmas DOMIN-OH-HOO-HOO
  • Advertiser: Cadbury
  • Brand: Cadbury
  • Name: Join the Cadbury Worldwide Hide
  • Advertiser: White Claw Hard Seltzer
  • Brand: White Claw
  • Name: Surf
  • Advertiser: Telefonica UK
  • Brand: O2
  • Name: We're better, connected
  • Advertiser: Walkers
  • Brand: Walkers
  • Name: Britain's most loved crisps
  • Advertiser: Comparethemarket.com
  • Brand: Comparethemarket.com
  • Name: Good Things Happen When You Meerkat Your Money
  • Advertiser: Mondelez International
  • Brand: Cadbury Twirl Orange
  • Name: Twirl Orange Presale
  • Advertiser: Honda Motor Co., Ltd.
  • Brand: Honda Motorcycles
  • Name: The Power of Dreams
  • Advertiser: Mondelez International
  • Brand: Maynards Bassetts
  • Name: Set The Juice Loose
  • Advertiser: British Red Cross
  • Brand: The British Red Cross
  • Name: Kindness Will Keep Us Together
  • Advertiser: Mondelez International
  • Brand: Cadbury
  • Name: For Fingers Big and Small
  • Advertiser: Telefonica UK
  • Brand: O2
  • Name: The O2 in Fortnite
  • Advertiser: Microsoft
  • Brand: LinkedIn
  • Name: Let's Step Forward, Together
  • Advertiser: PepsiCo Inc.
  • Brand: Walkers
  • Name: #crispIN or #crispOUT
  • Advertiser: GoDaddy.com, Swole Panda
  • Brand: GoDaddy.com, Swole Panda
  • Name: #GoDaddyShops
  • Advertiser: Britvic Soft Drinks Limited
  • Brand: Purdey's
  • Name: Hummingbird
  • Advertiser: LetsGetChecked
  • Brand: LetsGetChecked
  • Name: Care Can Be This Good
  • Advertiser: Paddy Power PLC
  • Brand: Paddy Power
  • Name: Frank Lampard Sacked
  • Advertiser: Transport for London
  • Brand: TfL
  • Name: Welcome Back London
  • Advertiser: O2
  • Brand: O2
  • Name: Unwrap the magic of Christmas
  • Advertiser: Domino's Pizza
  • Brand: Domino's
  • Name: DOMIN-OH-HOO-HOO
  • Advertiser: Paddy Power PLC
  • Brand: Paddy Power
  • Name: Euro 2020
  • Advertiser: Nationwide Building Society
  • Brand: Nationwide Building Society
  • Name: Mutual Respect in Football
  • Advertiser: Mondelez International
  • Brand: Cadbury
  • Name: There's a Glass & a Half in Everyone
  • Advertiser: Farrow & Ball
  • Brand: Farrow & Ball
  • Name: Colour Consultancy
  • Advertiser: Mondelez International
  • Brand: Cadbury
  • Name: A tale of true generosity
  • Advertiser: Cadbury plc
  • Brand: Cadbury
  • Name: #ForTheLoveOfChocolate
  • Advertiser: Cadbury plc
  • Brand: Cadbury Dairy Milk
  • Name: Donate Your Words
  • Advertiser: Cadbury plc
  • Brand: Cadbury
  • Name: Heroes League
  • Advertiser: Domino's Pizza
  • Brand: Domino's
  • Name: We Got This
  • Advertiser: Microsoft
  • Brand: LinkedIn
  • Name: #WeCanDoIt
  • Advertiser: Müller
  • Brand: Müller
  • Name: Müller Corner Peel Back & Play
  • Advertiser: Comparethemarket.com
  • Brand: Compare the Market
  • Name: Meerkat Mondays
  • Advertiser: O2
  • Brand: O2
  • Name: Don't miss out
  • Advertiser: Green & Black's
  • Brand: Green & Black's
  • Name: Wildly. Deliciously. Organic.
  • Advertiser: Ahold Delhaize
  • Brand: Albert
  • Name: Christmas 2020
  • Advertiser: VCCP, CX
  • Brand: Domino's
  • Name: Dom Juan
  • Advertiser: Cathay Pacific Airways
  • Brand: Cathay Pacific
  • Name: Move Beyond
  • Advertiser: O2
  • Brand: O2
  • Name: Introducing Bubl
  • Advertiser: Cadbury plc
  • Brand: Cadbury
  • Name: This doesn't need to end
  • Advertiser: Teva Pharmaceuticals
  • Brand: Teva
  • Name: Acts of Love
  • Advertiser: Easyjet
  • Brand: easyJet
  • Name: Hide & Seek
  • Advertiser: O2
  • Brand: O2
  • Name: Be Their Armour
  • Advertiser: Audi
  • Brand: Audi
  • Name: Think Faster
  • Advertiser: Cadbury Dairy Milk
  • Brand: Cadbury Dairy Milk
  • Name: Fence
  • Advertiser: Cadbury plc
  • Brand: Cadbury Dairy Milk Freddo Treasures
  • Name: Freddo Treasures Space Range
  • Advertiser: Organix
  • Brand: Organix
  • Name: Only the good stuff. Only Organix
  • Advertiser: Domino's
  • Brand: Domino's
  • Name: Staycation Domination
  • Advertiser: National Center for Missing & Exploited Children
  • Brand: the National Center for Missing & Exploited Children
  • Name: Runaway Train 25
  • Advertiser: Easyjet
  • Brand: Easyjet
  • Name: Look&Book
  • Advertiser: Transport for London
  • Brand: Transport for London
  • Name: Watch your speed
  • Advertiser: Comparethemarket.com
  • Brand: Compare The Market
  • Name: Long Walk Home
  • Advertiser: Comparethemarket.com
  • Brand: Comparethemarket.com
  • Name: AutoSergei
  • Advertiser: Walmark
  • Brand: GinkoPrim
  • Name: Never Forget
  • Advertiser: Paddy Power PLC
  • Brand: Paddy Power
  • Name: Save our Shirt
  • Advertiser: Audi
  • Brand: Audi
  • Name: The Gift Tester
  • Advertiser: Edwards Lifesciences
  • Brand: Edwards Lifesciences
  • Name: Storks
  • Advertiser: Cadbury plc
  • Brand: Cadbury Dairy Milk Freddo Treasures
  • Name: The Jump
  • Advertiser: World Vision
  • Brand: World Vision
  • Name: Unboxing
  • Advertiser: Nationwide Building Society
  • Brand: Nationwide
  • Name: PayDay SaveDay
  • Advertiser: O2
  • Brand: O2
  • Name: #WearTheRose 2019

Awards

Award Distinction Category Brand Year
IPA Effectiveness Awards Gold Grand Prix Cadbury 2022
IPA Effectiveness Awards Gold The hills are alive with the sound of Pizza Domino's 2022
Epica Awards Silver Animation Airbnb 2015
Campaign Agency of the Year Awards Gold Integrated Agency Of The Year 2020
Cannes Lions International Festival of Creativity Bronze Lion Product or Service promotion/Regulated: Healthcare Professional Edwards Lifesciences 2021
Cannes Lions International Festival of Creativity Bronze Lion Campaign Original Print & Publishing: Covers including Special or Limited Edition Bild 2016
AICP Show Winner Animation Airbnb 2015
AUTOVISION: International Film and Multimedia Festival for the Automotive Industry Black Winner Best Camera/Photography BMW 2015
AUTOVISION: International Film and Multimedia Festival for the Automotive Industry Silver Winner Motorcycles BMW 2015
D&AD Awards Graphite Pencil Animation for Film Advertising Airbnb 2015
LIA Bronze Winner Animation Airbnb 2015
LIA Bronze Winner Music Original - Underscore Airbnb 2015

Clients

Advertiser Brand Business Sector Type of Work since
Sage Sage IT Solutions & Professional Networks
Virigin Media O2 Virigin Media O2 Mobile Telephones & tablets
Cadbury Mondelez Food
Compare the Market Compare The Market Insurance
Domino's Pizza Domino's Restaurants & Fast Food
Canon Inc. Canon Cameras & Video Cameras
Transport for London Transport for London Public Transport, Mass Transit
Mark Anthony Brands White Claw Beverages
2021
easyJet easyJet Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Saga Saga Transport, Travel and Tourism
Google Google Search Engines
Müller Müller Dairy Products & Eggs
LinkedIn LinkedIn Internet Sites (Excluding ISPs) / Apps.
PepsiCo Inc. Walkers Beverages
T-Mobile for Business T-Mobile for Business Others