• Agency Type

    • Full Service

Philosophy & Competitive Advantages

In the very end, people just want to be happy. They want to be comfortable. And they want to take another step toward achieving their dreams. And your bottom line stands to benefit greatly if you can be a part of those things in one way or another. Maybe that seems basic. But if so, it seems a lot of agencies and marketers are making a real art of overcomplicating things.

There's science behind selling the things that people really want. And Signal Theory was created to apply that science on your behalf.

Signal Theory is a brand development, marketing and design firm that creates marketing effectiveness by combining the motivating factors of behavioral science with data-driven insights and the intuitive creativity of human-centered design.

In other words, we help you sell joy, comfort and meaning through a real understanding of human behavior. 

Network Description

Signal Theory is an independent agency, however, we can leverage the global resources of AMIN Worldwide, an alliance of more than 50 independent marketing firms located across the Americas, Europe, Africa, the Middle East and Asia Pacific.

From a media planning and buying standpoint, we handle a lot of global campaigns entirely in-house. However, when a more hands-on approach is required, we leverage the AMIN agencies from around the globe. Through AMIN, we can instantly have “boots on the ground” supporting your business across the world. AMIN enables us to access the best local talent to efficiently plan and produce world-class marketing campaigns at the local, regional, national or international level. 

Trade Organizations

Advertising & Marketing International Network (United States)
American Advertising Federation (United States)
American Association of Advertising Agencies (United States)
American Institute of Graphic Arts (United States)
American Marketing Association (United States)
Business Marketing Association (United States)
National AgriMarketing Association (United States)


New Business

Seth Gunderson
Ventures Director
Phone: (+1) 8168725834



Advertiser Brand Business Sector Type of Work since
AMC Theatres AMC Dine-In Cinemas & Theatres
Bose Bose Aviation TV, Hi-Fi, Video, Personal Stereo & Accessories
Cargill Cargill Meat Solutions Fresh Meat, Sausages
Merck Animal Health Cattle Health & Pharmaceutical Products
Elanco Elanco Animal Health Pet Food, Pet Care Products & Services
INTRUST Bank INTRUST Bank Banking, Finance, Law & Insurance
John Deere John Deere Agricultural Equipment & Machinery
John Deere John Deere Financial Credit Cards
National Geographic National Geographic
  • Applications
Sonic Drive-In On-Lot Experience & Field Marketing Restaurants & Fast Food
Pratt & Whitney Pratt & Whitney Aerospace & Aeronautics
Merck Animal Health Swine Health & Pharmaceutical Products
Procter & Gamble Tide Cleaners Drugstores, Specialty Stores
W.F. Young W.F. Young Feed & Nutrition for Farm Animals