Signal Theory is a brand development, marketing and design firm that creates marketing effectiveness by combining the power of behavioral economics with data-driven insights and the intuitive creativity of human-centered design.
In other words, we work very hard to not only understand what your customers really want but also the hidden triggers that drive their buying decisions.
An Ad Age “Agency of the Year,” Signal Theory works primarily with brands in the foodways system including SONIC Drive-Ins, Cargill, John Deere, Elanco and Merck.
Based in America. Global reach.
Many of our clients do business on an international scale, including aircraft engine manufacturer Pratt & Whitney, avionics manufacturer Collins Aerospace, audio equipment manufacturer Bose Corporation, Cargill and animal health clients Merck and Bayer.
From a media planning and buying standpoint, we handle a lot of global campaigns entirely in-house. However, when a more hands-on approach is required, we leverage the global resources of AMIN Worldwide, an alliance of more than 50 independent marketing firms located across the Americas, Europe, Africa, the Middle East and Asia Pacific.
Signal Theory has long been a leader and an integral part of AMIN, whose members share resources, management expertise, buying power, non-compete clauses and good friendships.
AMIN agencies from around the globe seamlessly work together on projects and easily share knowledge and insights. AMIN member agencies are stringently vetted for their powerful local insights, market-leading creative and results-driven work.
Through AMIN, we can instantly have “boots on the ground” supporting your business across the world. AMIN enables us to access the best local talent to efficiently plan and produce world-class marketing campaigns at the local, regional, national or international level.