Contact Information

4050 Pennsylvania, Suite 100
Kansas City Missouri 64111
United States
Phone: (+1) 816 474 1333
Email:

Seth Gunderson

Seth Gunderson

Ventures Director

Phone: (+1) 8168725834


Basic Info

Founded in: 1971

Creative Work: 1

Clients: 14

Founded in: 1971

Creative Work: 1

Clients: 14

Signal Theory

4050 Pennsylvania, Suite 100
Kansas City Missouri 64111
United States
Phone: (+1) 816 474 1333
Email:
Seth Gunderson

Seth Gunderson

Ventures Director

Phone: (+1) 8168725834

About Signal Theory

Signal Theory is a brand development, marketing and design firm that creates marketing effectiveness by combining the power of behavioral economics with data-driven insights and the intuitive creativity of human-centered design.

In other words, we work very hard to not only understand what your customers really want but also the hidden triggers that drive their buying decisions.

An Ad Age “Agency of the Year,” Signal Theory works primarily with brands in the foodways system including SONIC Drive-Ins, Cargill, John Deere, Elanco and Merck.

Languages

English

Philosophy & Competitive Advantages

In the very end, people just want to be happy. They want to be comfortable. And they want to take another step toward achieving their dreams. And your bottom line stands to benefit greatly if you can be a part of those things in one way or another. Maybe that seems basic. But if so, it seems a lot of agencies and marketers are making a real art of overcomplicating things.

There's science behind selling the things that people really want. And Signal Theory was created to apply that science on your behalf.

Signal Theory is a brand development, marketing and design firm that creates marketing effectiveness by combining the motivating factors of behavioral science with data-driven insights and the intuitive creativity of human-centered design.

In other words, we help you sell joy, comfort and meaning through a real understanding of human behavior. 

Network Description

Signal Theory is an independent agency, however, we can leverage the global resources of AMIN Worldwide, an alliance of more than 50 independent marketing firms located across the Americas, Europe, Africa, the Middle East and Asia Pacific.

From a media planning and buying standpoint, we handle a lot of global campaigns entirely in-house. However, when a more hands-on approach is required, we leverage the AMIN agencies from around the globe. Through AMIN, we can instantly have “boots on the ground” supporting your business across the world. AMIN enables us to access the best local talent to efficiently plan and produce world-class marketing campaigns at the local, regional, national or international level. 

Our Work

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Clients

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Brand: AMC Dine-In

Category: Cinemas & Theatres

Brand: Bose Aviation

Category: TV, Hi-Fi, Video, Personal Stereo & Accessories

Brand: Cargill Meat Solutions

Category: Fresh Meat, Sausages

Brand: Cattle

Category: Health & Pharmaceutical Products

Brand: Elanco Animal Health

Category: Pet Food, Pet Care Products & Services

Brand: INTRUST Bank

Category: Banking, Finance, Law & Insurance

Local Representation

Signal Theory has offices in Kansas City and Wichita and works nationally with brands in the foodways system. We also have significant experience in pets and animal health. 

Trade Organizations

Advertising & Marketing International Network (AMIN)
American Advertising Federation (AAF)
American Association of Advertising Agencies (AAAA)
American Institute of Graphic Arts (AIGA)
American Marketing Association
Business Marketing Association (BMA)
National AgriMarketing Association (NAMA)