Title"Ahmad :30"
Campaign Never Too Far
Advertiser The Western Union Company
Brand Western Union
PostedMarch 2021
Business Sector Cameras & Video Cameras
Tagline Never Too Far
Story Approach: Our approach had to be cohesive, but nimble enough to allow cultural nuance to permeate the campaign. While nuance differed drastically across markets, creative was delivered via a hyper-targeted media plan ensuring: right message to right audience.
Philosophy Strategy: Highlight the benefit of our wide-network, which is helping our consumers to connect emotionally with loved ones far away, by showing that transferring money back home was a great way to still be part of their lives in a meaningful way. 
Problem Objective: With 30 transactions a second, across online, app and 500,000 locations globally, Western Union is the undisputed leader in the money movement category. However, WU had been losing share of international transfers to dotcom start-ups and neglect.
Insight: Recent immigrants in the U.S. seek to settle into a new country often times without a the support system of family or friends. They are thousands of miles away from family. The act of sending money is an act of love, kindness, and staying connected. 
Result +5% Lift in annual transactional growth for three consecutive years.
+4% Lift in annual revenue growth for three consecutive years.
+12% Lift in transactions during promotion.
High Engagement: Impressive consumer engagement in social media that helped to perpetuate greater prioritization by WU for this communication channel 
Media Type Television
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