TitleBatalla / The Battle Viewing Party
Agency
Campaign Batalla / The Battle
Advertiser Major League Soccer (MLS)
Brand Mexican National Team
PostedMarch 2021
Business Sector Cameras & Video Cameras
Tagline Batalla / The Battle
Story Approach: With two weeks to pre-promote the event, we aggressively targeted Hispanic sports fans-- futbol, football, baseball, basketball, boxing-- by leveraging our iconic lotería creative in outdoor, social, and programmatic media.
Philosophy Strategy: Partnering with experiential agency MKTG, we created a one-of-kind futbol viewing party festival. Our creative approach for the event was to blend two cultural nuances: lotería (Mexican bingo) with the double-meaning of El Tri players (i.e. Vela, Reyes). 
Problem Objective: Soccer United Marketing, the marketing arm of Major League Soccer, sought to provide a value-added local event for league sponsors, Bud Light, el Jimador tequila, Wells Fargo, and Pepsi tied to the MEX vs. USA World Cup qualifier played in Mexico.
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Insight: The largest concentration of Mexicans in the U.S. sits in Los Angeles. But, to pry fans away from their dens or bar stools we needed to strike a strong chord on cultural nuance, community, and create something bigger than just a viewing party. 
Result ~1,000 Attendees obtained in 2 weeks with less than $10,000 in media, 
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Happy Sponsors: Wells Fargo and Jimador tequila sponsors report to be very happy with event. 
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Steal This #1! Fans loved the creative so much they were literally ripping posters off the wall to take home with them. 
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Steal This #2! Wells Fargo loves the loteria creative so much that they adapt it for their own futbol integrations. 
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