|Title||Batalla / The Battle Viewing Party|
|Agency||Left Off Madison|
|Campaign||Batalla / The Battle|
|Advertiser||Major League Soccer (MLS)|
|Brand||Mexican National Team|
|Business Sector||Cameras & Video Cameras|
|Tagline||Batalla / The Battle|
|Story||Approach: With two weeks to pre-promote the event, we aggressively targeted Hispanic sports fans-- futbol, football, baseball, basketball, boxing-- by leveraging our iconic lotería creative in outdoor, social, and programmatic media.|
|Philosophy||Strategy: Partnering with experiential agency MKTG, we created a one-of-kind futbol viewing party festival. Our creative approach for the event was to blend two cultural nuances: lotería (Mexican bingo) with the double-meaning of El Tri players (i.e. Vela, Reyes).|
|Problem|| Objective: Soccer United Marketing, the marketing arm of Major League Soccer, sought to provide a value-added local event for league sponsors, Bud Light, el Jimador tequila, Wells Fargo, and Pepsi tied to the MEX vs. USA World Cup qualifier played in Mexico.|
Insight: The largest concentration of Mexicans in the U.S. sits in Los Angeles. But, to pry fans away from their dens or bar stools we needed to strike a strong chord on cultural nuance, community, and create something bigger than just a viewing party.
|Result|| ~1,000 Attendees obtained in 2 weeks with less than $10,000 in media, |
Happy Sponsors: Wells Fargo and Jimador tequila sponsors report to be very happy with event.
Steal This #1! Fans loved the creative so much they were literally ripping posters off the wall to take home with them.
Steal This #2! Wells Fargo loves the loteria creative so much that they adapt it for their own futbol integrations.
|Media Type||Case Study|
|Advertising Agency||Robert Douglas|