TitleTo Russian Mothers
Agency
Campaign To Russian Mothers
Advertiser Ministry of Internal Affairs of Ukraine
Brand 200rf.com
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Story Russia launched an all-out attack on Ukraine at dawn on February 24, deploying missiles, air and ground forces. The Russian military is shelling houses, cars, killing civilians and even children.
At the same time, Ukrainian troops are mounting a stiffer-than-expected resistance to Russian forces up and down. In the first days of the aggression, The Russian army suffered heavy losses in personnel and equipment. Our military takes the Russians prisoner and neutralizes the sabotage-reconnaissance group. 
Philosophy The video uses real prisoners of the Russian Federation. In order to exchange soldiers and return children to Russia, it is necessary to prove that the child is captured. But actually in Russia all resources where you can find Russians prisoners are blocked, and independent media are closed.
This video helps mothers demand justice for their children to return alive them, or get their bodies home. Russian and Belarussian mothers can get all information about captured sons, husbands and brothers on the Telegram channel Find Your Own and via the website 200rf.com. 
Problem According to Ukrainian data, more than 20,000 Russian troops have been killed since Moscow launched an invasion of Ukraine. Many soldiers have been captured, a lot of them are young people in their 20s. In spite of this, Russia denies the existence of dead and captured Russian soldiers. 
Result This message was sent to The Union of the Committees of Soldiers' Mothers of Russia. Our video has been viewed about 500,000 times.It is extremely hard to review the effectiveness of a campaign in a closed country, but more than 7,000 people have been detained at various anti-war protests in Russia since the invasion began. Many of them are women. The Union of the Committees of Soldiers' Mothers of Russia began to massively send requests to the state to return their sons.
 
Media Type Web Film
Length
Creative / Art Direction
Creative Group Head
Account Director
Senior copywriter
Copywriter
Junior Art Director
PR manager
Junoir PR manager

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