|Title||OUTRE LIFE BALANCE CLINIC|
|Campaign||OUTRE LIFE BALANCE CLINIC|
|Advertiser||OUTRE LIFE BALANCE CLINIC|
|Brand||OUTRE LIFE BALANCE CLINIC|
|Date of First Broadcast/Publication|
|Business Sector||Consumer & Public Services|
|Story|| The brand of the new Outré clinic: how to make people learn to listen and hear their own body|
Creative agency Bickerstaff.459 has created a brand of a completely new wellness clinic Outré.
|Philosophy|| We started with a name, looking for something international so that the clinic was comfortable entering the markets of other countries, something about our unusual approach, something original and, of course, beautiful. We found the name OUTRÉ - a name with French flair, which means "unusual, one that stands out."|
We decided to follow a very unexpected but very expected path at the same time in this identity. We abandoned the mysterious attributes of luxury, which are popular in the industry, and decided to show the main goal: to make people learn to listen and hear their bodies. So the identity was built from illustrations of bodies that talk to each other and the reader, just like comic book characters.
Comic-styled fun was complemented by a massive but elegant font used in the logo. Everything works with unusually bright red, blue and pink colors.
|Problem||Bickertaff.459 has set an ambitious goal: to make health care more accessible, engaging, and understandable. So the idea was to create not just a clinic but a service with the full support of patients so that they would be neither difficult nor scary anymore.|
|Result|| As a result, we are now one step closer to hearing our heart, brain, joints, and stomach, and therefore one step closer to being healthy and happy.|
|Creative Director||Ilia Anufrienko|
|Group Head||Maryna Chernyavska|
|Account Manager||Kateryna Soboleva|
|Strategists||Sergiy Lizunov, Mariia Kochurenko|
|Senior Designer||Viktoriia Moskofidi|
|Motion Designer||Olexii Boiev|