TitleOld New Calendar
Campaign Old New Calendar
Advertiser Alfa-Bank. Ukraine
Brand Alfa-Bank. Ukraine
Date of First Broadcast/Publication
Business Sector Banking, Finance, Law & Insurance
Story Together with Alfa-Bank Ukraine bickerstaff.384 created the “Old New Calendar” project that helped trees to celebrate New Year eve in a forest, not in a printing house.
Problem In Ukraine a lot of big companies produce paper staff like flyers, booklets, calendars. For Alfa-Bank Ukraine agency proposed do not print new calendars, but reuse old. As a business bank saves and increases money, but as a brand they think about saving in general.
Result bickerstaff.658 found old calendars that are similar to 2021 and presented them to bank clients as a clever New Year’s souvenirs. The years are cyclical and 1965, 1971, 1982, 1993, 1999, 2010 are identical day to day by 2021 Old New Calendar — is a real history of ukrainian visual art. Because calendars are something like a mirror of visual trends in a country. As a result the bank saved and increased not only trees, but ukrainian cultural DNA too.
Media Type Digital
Creative / Art Direction
Art Director
Project Manager

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