TitleAll around the (Russian) world
Agency
Campaign All around the (Russian) world
Advertiser ​​State Agency for Tourism Development of Ukraine
Brand N/A
Date of First Broadcast/Publication
Business Sector Others
Story The Russian army destroyed hundreds of schools, hospitals, and left nothing from beautiful Ukrainian cities during the months of the war. But most of the Russian audience believe the catastrophe in Ukraine is overrated, refusing the truth of all the photos of destroyed houses and cities. Bickerstaff.734 wants to convey the truth to the audience, showing the full scale of the destruction.
Philosophy To reach out to ordinary Russians, the agency chose the topic of tourism, because the most large companies specializing in renting accommodation abroad — Airbnb and Booking — left the Russian market.
Result Since tourism has become a limited option for Russians, Bickerstaff.734 created a website imitating Airbnb service with unusual tourist locations with the support of the State Agency for Tourism Development of Ukraine (SATD). Among the locations are ruined apartments, where it offers to relax. When you book an apartment, you will see an offer to go to a Telegram bot account with the truth about the war in Ukraine.
Media Type Digital
Length
Creative Director
Art Director
Group Head
Account Manager
Senior copywriter
Art Director
Senior Designer
PR manager

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