TitleGlory to Ukraine
Agency
Campaign Glory to Ukraine
Advertiser N/A
Brand N/A
Date of First Broadcast/Publication
Story There is already a humanitarian crisis in Ukraine due to war. Every person or organization that is concerned tries to contribute to our victory at their own expense. But chaotic donations to various charities are not as effective as targeted assistance to foundations for their needs.
The creative agency Bickerstaff.734 has developed the brand strategy, identity and communication of the Glory to Ukraine Charitable Foundation, official partener Ukrainian Parliament, to simplify fundraising.
Philosophy The agency decided that there is enough glory in Ukraine. Now, because of the war, Ukraine needs real support and humanitarian aid. This became the main idea of the promo video and the fund's identity. Now in these hard times, help and donations will help defeat the enemy. Therefore, in a key way, the identities chose a rainbow in blue and yellow colors as a symbol of prosperity after a gloomy rain. The design greatly simplifies the perception of information, especially as complex as raising funds for war victims.
Result To draw attention to the problem, Bickerstaff also developed banners with photos of hotspots and a call for support for the charity.
The fund accepts funds both from concerned citizens of Ukraine and from foreign organizations and countries.
Media Type Digital
Length
Creative Director
Account Director
Creative Group Head
Art Director
Senior Designer
3d, motion Designer, Sound Designer
PR manager

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