TitleEaster GIF Attack
Campaign Easter GIF Attack
Advertiser N/A
Brand N/A
Date of First Broadcast/Publication
Story In the spirit of guerrilla best practices, Bickerstaff.547 has designed a series of Easter gifs that are no different from the others, at first glance. Only one small detail - after their departure, the greeting turned into images of Ukrainian cities, destroyed buildings, or photos of soldiers. Yes, Russians saw the truth about the war in Ukraine through gifs.
Philosophy As a result, 8 of the top 15 Viber gifs were from Bickerstaff.457. Another 20 were displayed on the first eight search pages. About 3 million Russians who searched for "Easter" in the messenger received and spread the truth about the war in Ukraine.
Result On June 3, it became known that the so-called "DPR" and "LPR" groups temporarily restricted access to the Viber messenger in certain areas of the Donetsk and Luhansk regions. The local authorities said that this was a response "to the multiple frequencies of use of the service as part of the military infrastructure."
Media Type Digital
Creative Director
Account Director
Creative Group Head
Art Director
Art director
Senior Designer
3d, motion Designer, Sound Designer
PR manager

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