Supernatural is a creative agency where humans and machines play together to make wildly original ideas that no human and no machine could create alone. The supernatural alliance between ML, AI and human creativity helps the agency move faster, make smarter decisions and impact the world in new ways.
Launched in 2021 with offices in San Francisco and New York, Supernatural is home to a diverse team of people (and machines) who have run creative agencies, led management consulting practices, and worked closely at the intersection of strategy, creativity, and technology.
We built a machine learning AI to supercharge our creativity. This chart explains everything:
The Machine has been trained in advertising. We continually feed it new information about culture, our clients, consumers, media, and more.
For the talented humans of Supernatural, The Machine is a power tool, helping to accelerate the entire ad making process - from strategy to creative development, all the way through production. We call it creative intelligence for intelligent creative.