AJ Marketing

Singapore 049422, Singapore
TitleTikTok BONUS Campaign
Campaign TikTok BONUS Campaign
Advertiser TikTok
Brand TikTok
PostedSeptember 2022
Business Sector Online Leisure & Entertainment Services
Story Countries: Korea, Thailand Marketing Channel: YouTube Influencer Type: Premium lifestyle creators Content Type: Tied in YouTube videos
Philosophy Collaborating with top YouTube creators in Korea and Thailand to create authentic contents and distribute it to large audiences. Explaining how users can participate in TikTok’s BONUS feature that introduces payments on TikTok. Encouraging viewers to participate in the BONUS feature by offering a financial incentive. Accelerating TikTok’s shift from a short video platform to a long content and live commerce platform.
Problem Kicking off the shift of TikTok from a video-sharing platform to an e-commerce platform. Introducing new payment features on the TikTok platform. Encouraging use of TikTOk BONUS.
Result Impressions: 85,000,000 Views: 17,000,000 Engagement Rate: 7%
Media Type Social Media
Market Thailand
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