AJ Marketing

Singapore 049422, Singapore
TitleMINI Big Love Campaign
Campaign MINI Big Love Campaign
Advertiser BMW/MINI
Brand MINI
PostedSeptember 2022
Business Sector Coupes & Convertibles
Story Countries: Japan, Korea
Marketing Channel: TikTok
Influencer Types: Premium lifestyle creators with unique professions
Content Type: Short TikTok videos
Philosophy Promoting the new MINI 3 and 5 door hatchback automobiles through creative and fresh contents.
Collaborating with mega lifestyle influencers in Korea and Japan.
Bringing together passion and creativity with the car, while focusing on the overall idea of BIG LOVE.
Positioning MINI as the brand full of inspiration, innovation, energy, community and passion.
Highlighting features of the new MINI models such as functionality, design and quality.
Problem Targets younger Korean audience to promote MINI's new 3 and 5 door hatchback launch
Create fresh and premium content strategies on TikTok to reach virality
Result Impressions: 14,000,000
Views: 4,000,000
Engagement Rate: 18%
Media Type Social Media
More Information http://ajmarketing.io

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