AJ Marketing

Singapore 049422, Singapore
TitleBinance Campaign
Campaign Binance Campaign
Advertiser Binance
Brand Binance
PostedMay 2023
Business Sector Banking & Financial Services, Investments, Stock Brokers
Story Countries: India
Marketing Channels: YouTube, Instagram
Media Type: Finance, General, Lifestyle
Content Type: Integrated video, Reels, Feed post
Philosophy Increase brand awareness and build trust by partnering with carefully-selected influencers on Instagram and YouTube, who have a large, organic community following, to promote their auto-invest product.Creating promotional videos featuring the HOLI FESTIVAL theme, to showcase the benefits of their auto-invest productsEnticing and incentivizing users to subscribe to their auto-invest product and trade in their platform by hosting an iPhone giveaway contest.
Problem Binance would like to promote their auto-invest products through a localized campaign that could generate massive anticipation from Indian community
Result Impressions: 3,100,000Views: 1,700,000Engagement Rate: 7%
Media Type Social Media

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