| Title | MINI Big Love Campaign |
| Agency | AJ Marketing |
| Campaign | MINI Big Love Campaign |
| Advertiser | BMW/MINI |
| Brand | MINI |
| Posted | September 2022 |
| Business Sector | Coupes & Convertibles |
| Story | Countries: Japan, Korea Marketing Channel: TikTok Influencer Types: Premium lifestyle creators with unique professions Content Type: Short TikTok videos |
| Philosophy | Promoting the new MINI 3 and 5 door hatchback automobiles through creative and fresh contents. Collaborating with mega lifestyle influencers in Korea and Japan. Bringing together passion and creativity with the car, while focusing on the overall idea of BIG LOVE. Positioning MINI as the brand full of inspiration, innovation, energy, community and passion. Highlighting features of the new MINI models such as functionality, design and quality. |
| Problem | Targets younger Korean audience to promote MINI's new 3 and 5 door hatchback launch Create fresh and premium content strategies on TikTok to reach virality |
| Result | Impressions: 14,000,000 Views: 4,000,000 Engagement Rate: 18% |
| Media Type | Social Media |
| More Information | http://ajmarketing.io |