TitleMINI Big Love Campaign
Agency
Campaign MINI Big Love TikTok Campaign
Advertiser BMW/MINI
Brand MINI
PostedApril 2022
Business Sector Coupes & Convertibles
Story With this campaign AJ Marketing reached over 15 Million people in Japan and Korea on social media platform TikTok. - Booked best fit TikTok influencers in Korea and Japan - Planned creative content - Ensured quality contract - Edited content based on client feedback - Translated marketing materials - Distributed content via influencer channels - Submitted result report
Philosophy The campaign goal was to promote the launch of MINI 3 and 5 door series in South Korea and Japan
Problem MINI wanted to do a soft-selling campaign that targets young audiences who are interested in luxury brands
Result This influencer marketing campaign succeeded in reaching 7 million audience
Media Type Social Media
Market Japan, South Korea
More Information www.ajmarketing.io

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