• Agency Type

    • Full Service

Philosophy & Competitive Advantages

In terms of the work, we’re unique because we offer ‘the lot’, which for our clients and the Cake team is super exciting. If you’re a Cake partner you don’t need multiple individual agencies to run your business, you’ve got it all with us; we’re fully integrated which gives us a great edge.

All our best thinking starts with a tight planning methodology called ‘Meaningful Brands in Culture’*. This proprietary research tool and approach explores how brands can play an active and meaningful role in culture and how their audiences will benefit.

Our work’s only as good as our people, and we make sure they’re able to bring their best every day. Every team member in every division has access to training courses, guest speaker workshops, mental wealth days off, and a whole host of daily wellbeing initiatives and classes 


*Meaningful Brands in Culture 

Many agencies claim to connect brands to audiences through culture.

But our tested proprietary methodology, Meaningful Brands in Culture, has helped many brands establish important and enduring roles in their audience’s lives.

Existing as a major annual piece of research and a robust planning process, it not only tells us that consumers believe that brands have an important role to play in culture; it also tells us where and how they would like brands to make a difference. 

Network Description

We are part of the Havas Group, owned by Vivendi, enabling us to collaborate within one of the most integrated communications networks globally.

Including a network of global sports and entertainment specialist agencies that we successfully partner with for local market expertise and delivery. 


Number of Employees: 50



Award Distinction Category Brand Year
Campaign Best Places to Work Cake (Havas) 2022
Campaign Experience Awards Best Integrated Campaign EE 2022
FWA of the Day Aston Martin F1 2022
UK Sponsorship Awards Best Use of Research, Measurement and Evaluation BT 2022
Advertising Creative Circle Awards Silver Best Editing (single) MLB 2022
Advertising Creative Circle Awards Silver Best use of Talent & Influencers (single) JD Sports 2022
Advertising Creative Circle Awards Bronze Best Integrated Campaign (campaign) JD Sports 2022


Advertiser Brand Business Sector Type of Work since
Arsenal FC Arsenal FC Culture, Leisure & Sport
Aston Martin - AMF1 Aston Martin - AMF1 Culture, Leisure & Sport
BT Group BT Others
Commonwealth Games England Commonwealth Games England
EE EE Others
JD Sports JD Sports Retail, Distribution & Restaurants
Major League Baseball Major League Baseball Culture, Leisure & Sport
PayPal PayPal
Premiership Rugby Premiership Rugby
Sport England Sport England
The Football Association The Football Association