Bogota, Colombia
TitleCorona Solar Energy 1
Campaign Corona Solar Energy
Advertiser Grupo Modelo
Brand Corona
Date of First Broadcast/Publication 2023 / 3
Business Sector Beers, Ciders, Lagers
Philosophy The local production of Cerveza Corona, the brand of AB Inbev Bavaria's global portfolio, in line with the company's commitment to make a transition to renewable energy, will be be exclusively brewed with solar energy, having the 100% of the production completed by beginning of 2024. To promote its clean production, “Corona Solar Energy” by creative agency DAVID Bogota, shows off Corona in its most natural way — brewed by the sun. The campaign lets the power of the sunshine in the visually striking campaign, nodding to the use of solar energy. Each creative component is 100% shoot with sun light and the reflection on the bottle, centered on natural images to highlight the sun’s effect on the landscape, the water, the human body and the new brew method of Corona.
Media Type Outdoor/Out of Home
Partner & Global Chief Creative Officer
Global COO
Chief Creative Officer
Managing Director
Account Manager
Creative Copywriter
Art Director
Art Director
Art Director
Art Director
Global PR Director
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Production Company

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