iO Team Members

Brian Hirman is Director M&A, leading the buy and build team at iO. He is co-founder of creative agency GUC Agency that joined iO in 2019.

In 2021 Brian was listed amongst the 15 most influential people in the advertising agency industry in The Netherlands. Since 2019 Brian has been involved in 28 acquisitions for iO across Benelux and the Nordics.

Hans Maltha is the CCO of iO, with more than two decades of experience in the world of communication and digital. Hans focuses on helping companies make the shift from impersonal, intrusive digital experiences to building meaningful company – customer connections.

Combining strategy with hands-on expertise. A natural team player, and skilled on the skis, he enjoys the challenge and discipline that’s required to master the fast, and sometimes rocky, off-piste routes. 

is the CEO of iO, father of Nand and Rémi, and husband of Liesbet. He’s been relentlessly focused on improving everything around him since 2005, when he was a student building websites for bakers, butchers, and other small independent businesses. His client base grew rapidly, and he rented office space for his first Intracto employees. 15 years later and he’s leaving the old name behind, after 29 acquisitions in three years. In its place comes iO; a new name, but the same energy and focus on continuous improvement, built on ambition. 

Tom Willemkens is Strategy Director at iO. Focusing on brand & communication strategy with iO’s biggest clients; Proximus, Brussels Airport and more.

Co-founder of Prophets, Belgium’s leading digital-first agency, now part of iO. Down-to-earth, Tom’s mantra is that everything starts with listening and emotion. His days are filled with client work, making brands flourish, and on his spare time shaping the iO-brand as well. 

Beppie ten Böhmer is Managing Director of iO Campus Amsterdam.
With a wealth of experience, coaching teams in organizations and sports, she is driven to get the very best out of people. Focusing on the core of what really matters, the client. With a no-nonsense approach to getting the job done with enthusiasm and energy. Keep it simple, keep it tight and stay on top of the details. 

Entrepreneurship is the common thread in Léon’s career. Making the right strategic, creative, and commercial connections is his signature. With his pro-active attitude towards colleagues and clients, he generates positive change and development.

Besides his role at iO he is active as business coach/mentor for several start-ups and scale-ups.