Philosophy & Competitive Advantages

We fight sameness.

At Zulu Alpha Kilo, it’s not just our creative mission. It's why we exist.
We believe boring is expensive.

When your brand is truly distinct, real people recognize, remember, and choose you over the competition.

There's no greater risk than putting work into the world that's more of the same. 

Contacts

New Business

Christine McNab
Chief Marketing Officer

Team

Number of Employees: 150
Tim Gordon
Chief Creative Officer & Partner
Meghan Mullen
Managing Director
Christine McNab
Chief Marketing Officer
Mike Sutton
President & CEO
Phone: 416-574-8912
Zak Mroueh
Founder & Chief Creative Officer

Campaigns

  • Advertiser: Booking.com
  • Brand: Booking.com
  • Name: Somewhere, Anywhere
  • Advertiser: Pfaff Harley-Davidson
  • Brand: Tough Turban
  • Name: Tough Turban
  • Advertiser: Black Business and Professional Association, et al.
  • Brand: Black Business and Professional Association, et al.
  • Name: The Micropedia of Microaggressions
  • Advertiser: Pizza Pizza
  • Brand: Pizza Pizza
  • Name: Fixed-Rate Pizza
  • Advertiser: HOMEQ Corporation
  • Brand: HomeEquity Bank
  • Name: Letters Home
  • Advertiser: Campbell Canada
  • Brand: Goldfish
  • Name: Mega Bites not Megabytes
  • Advertiser: The Gas Leaks Project
  • Brand: The Gas Leaks Project
  • Name: Hot and Toxic
  • Advertiser: ParticipACTION
  • Brand: ParticipACTION
  • Name: Mall Walkers
  • Advertiser: HomeEquity Bank
  • Brand: HomeEquity Bank
  • Name: Ask Yourself
  • Advertiser: National Association of Colleges
  • Brand: National Association of Colleges
  • Name: Unpaid is Unfair
  • Advertiser: Street Lab
  • Brand: Street Lab
  • Name: Splash Spots
  • Advertiser: Harry Rosen
  • Brand: Harry Rosen
  • Name: Hijacking the Masters
  • Advertiser: Harry Rosen
  • Brand: Harry Rosen
  • Name: Harry Rosen The Green Screen Shirt
  • Advertiser: SingleCut Beersmiths
  • Brand: SingleCut Beersmiths
  • Name: SingleCut Notes IPA
  • Advertiser: Bell Canada
  • Brand: Bell Canada
  • Name: Year One
  • Advertiser: Bell Canada
  • Brand: Bell Canada
  • Name: The Glitchy Place
  • Advertiser: HomeEquity Bank
  • Brand: HomeEquity Bank
  • Name: Unmask the Scam
  • Advertiser: Pizza Pizza
  • Brand: Pizza Pizza
  • Name: Pizza Pizza's Singles For Singles
  • Advertiser: Zulu Alpha Kilo
  • Brand: Zulu Alpha Kilo
  • Name: Left-Handed Mango Chutney
  • Advertiser: Pizza Pizza
  • Brand: Pizza Pizza
  • Name: Everyone Deserves Pizza
  • Advertiser: Subaru Corporation
  • Brand: Subaru Canada
  • Name: Welcome to Uncommon
  • Advertiser: Campbell Canada
  • Brand: Goldfish
  • Name: Goldfish Mega Bites
  • Advertiser: Responsible Gambling Council
  • Brand: Responsible Gambling Council
  • Name: Online betting is HUGE!
  • Advertiser: Interac Corporation
  • Brand: Interac
  • Name: Sound Shopping
  • Advertiser: Harry Rosen
  • Brand: Harry Rosen
  • Name: Hairy Rosen: Different Strokes
  • Advertiser: Subaru Corporation
  • Brand: Subaru BRZ
  • Name: Ignite Your Senses
  • Advertiser: Harry Rosen
  • Brand: Harry Rosen
  • Name: Marry Rosen
  • Advertiser: Campbell Canada
  • Brand: Goldfish® Crackers
  • Name: Feeding Imagination
  • Advertiser: HomeEquity Bank
  • Brand: HomeEquity Bank
  • Name: #PauseToRemember
  • Advertiser: Campbell Canada
  • Brand: Goldfish® Crackers
  • Name: Focus Off Lens
  • Advertiser: Whirlpool Corp. - KitchenAid Small Appliances
  • Brand: Whirlpool Corp. - KitchenAid Small Appliances
  • Name: Mix ‘N Match
  • Advertiser: Tim Hortons
  • Brand: Tim Hortons
  • Name: The Away Game
  • Advertiser: Cineplex
  • Brand: Cineplex
  • Name: Lily & the Snowman
  • Advertiser: Subaru Corporation
  • Brand: Subaru WRX
  • Name: The WRXOUT
  • Advertiser: Interac Corp.
  • Brand: Interac
  • Name: We Geek Out
  • Advertiser: HomeEquity Bank
  • Brand: HomeEquity Bank & Homes For Heroes
  • Name: Metaverse Homes for Heroes
  • Advertiser: a2 Milk
  • Brand: a2 Milk
  • Name: Catfish
  • Advertiser: HomeEquity Bank
  • Brand: HomeEquity Bank
  • Name: Orders of Sacrifice
  • Advertiser: Interact
  • Brand: Interac
  • Name: Imagining Data
  • Advertiser: Responsible Gambling Council (RGC)
  • Brand: Responsible Gambling Council (RGC)
  • Name: Check Your Reflex
  • Advertiser: CAMH, Centre for Addiction and Mental Health
  • Brand: CAMH, Centre for Addiction and Mental Health
  • Name: This is Sean Hill’s brain.
  • Advertiser: ParticipACTION
  • Brand: ParticipACTION
  • Name: Everything Gets Better
  • Advertiser: SingleCut Beersmiths
  • Brand: SingleCut Beersmiths
  • Name: Remember
  • Advertiser: ADCC
  • Brand: ADCC
  • Name: Unquaratine Your Creative
  • Advertiser: Harley-Davidson, Inc.
  • Brand: Harley-Davidson
  • Name: 1903 Harley-Davidson Café
  • Advertiser: Harley-Davidson Canada
  • Brand: Harley-Davidson
  • Name: Common Ground
  • Advertiser: SingleCut Beersmiths
  • Brand: SingleCut Beersmiths
  • Name: Big in Japan
  • Advertiser: Make-A-Wish Foundation
  • Brand: Make-A-Wish Canada
  • Name: Kringl - The Proof of Santa Video App
  • Advertiser: Peace Collective
  • Brand: Peace Collective
  • Name: #UnravelHate
  • Advertiser: Coalition for Gun Control
  • Brand: Coalition for Gun Control
  • Name: Dodge the Bullet
  • Advertiser: RGD (Association of Registered Graphic Designers)
  • Brand: DesignThinkers 2018
  • Name: Speak The Truth
  • Advertiser: HomeEquity Bank
  • Brand: HomeEquity Bank
  • Name: Catch The Scam
  • Advertiser: Zulu Alpha Kilo
  • Brand: ParticipACTION
  • Name: ParticipACTION: Make room for play
  • Advertiser: Grupo Modelo
  • Brand: Corona Extra
  • Name: Sun Beam
  • Advertiser: Cineplex
  • Brand: Cineplex
  • Name: Lightning Popcorn
  • Advertiser: Audi
  • Brand: Audi
  • Name: The Audi Quattro Experience
  • Advertiser: Uber
  • Brand: Uber
  • Name: Uber Moms
  • Advertiser: Consonant Skincare
  • Brand: Consonant Skincare
  • Name: Reskinning Queen Street West
  • Advertiser: Interact
  • Brand: Interac
  • Name: Debt, Debt, Debt
  • Advertiser: Subaru Corporation
  • Brand: Subaru Outback
  • Name: Subaru GOAT vs GOOAT
  • Advertiser: HomeEquity Bank
  • Brand: HomeEquity Bank
  • Name: World's Oldest E-sports Team
  • Advertiser: Cineplex
  • Brand: Cineplex
  • Name: Projecting Hope
  • Advertiser: Interac Association
  • Brand: Interac
  • Name: Pets with Credit
  • Advertiser: Consonant Skincare
  • Brand: Consonant Skincare
  • Name: The More You O
  • Advertiser: RATESDOTCA
  • Brand: RATESDOTCA
  • Name: Don't Get Milked
  • Advertiser: Amazon Rainforest Conservancy
  • Brand: Amazon Rainforest Conservancy
  • Name: The Rainforest Fire Channel
  • Advertiser: Cineplex
  • Brand: Entertainment and Media Company
  • Name: A Balloon for Ben
  • Advertiser: N/A
  • Brand: The Advertising and Design Club of Canada
  • Name: ADCC All-Nighter Webathon
  • Advertiser: Consonant Skincare
  • Brand: HydrExtreme
  • Name: Small But Mighty
  • Advertiser: Subaru Corporation
  • Brand: Subaru Canada
  • Name: Greatest Outback Of All Time (G.O.O.A.T.)
  • Advertiser: The Royal Canadian Legion
  • Brand: The Royal Canadian Legion
  • Name: #PauseToRemember