TitleBullseye’s AR Holiday Adventure For Target In-Store Experience
Campaign Bullseye’s AR Holiday Adventure For Target In-Store Experience
Advertiser Target Corporation
Brand Target
Date of First Broadcast/Publication 2022
Business Sector Department Stores, Supermarkets
Story For the 2022 holiday season, X-FCTR worked with Groove Jones to bring a massive in-store AR campaign to life for their client, Target. By scanning a QR Code on floor decals or custom aisle endcap displays, holiday shoppers can unlock a winter wonderland featuring Target’s mascot – Bullseye, and virtually play with this holiday’s hottest toys.
Philosophy The X-FCTR team wanted to drive desire and discovery by bringing back the wonder and magic of holiday shopping in stores. (By turning around, you can see the store through the portal doorway you walked through.)
Media Type Promotion & Event
More Information https://www.groovejones.com/bullseyes-ar-holiday-adventure-target/

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