Contact Information

Fredrikinkatu 42
Helsinki 00100
Finland
Phone: +358 10 2704000
Website:

Petteri Kilpinen

Managing Director

Phone: 9 17 17 11

Olli Santala

Phone: 9 17 17 11


Basic Info

Employees: 149

Creative Work: 14

Employees: 149

Creative Work: 14

TBWA\ Helsinki

Fredrikinkatu 42
Helsinki 00100
Finland
Phone: +358 10 2704000
Website:

Petteri Kilpinen

Managing Director

Phone: 9 17 17 11

Olli Santala

Phone: 9 17 17 11

Presidential candidates surprised on Independence Day by a renewed national anthem

 

 

The Finnish national anthem “Our Land” resonates with beauty, yet until now, it has been missing a vital element – the sea, a cherished symbol deeply rooted in the nation's identity and for a fact also the wide surface area of the country. Finland boasts over 6000 kilometers of breathtaking shoreline and countless islands but only one sea: the Baltic Sea which is one of the world's most polluted seas. The national anthem “Our Land “ now has a missing part alongside it: “Our Sea”.

On Finland's Independence Day 6th of December, presidential candidates (the presidential election will be held in January 2024) receive the missing half of the national anthem on a letter made from sea algae. The letter is illustrated with a pattern inspired by the traditional design of coastal fishing villages, capturing the essential maritime atmosphere. The letter wants to highlight that the entire nation is needed under the leadership of the future president to protect the Baltic Sea.

“Our Sea” – the second part of the national anthem performed by top artists

Baltic Sea Action Group (BSAG) embarked on a mission to unveil the missing half of Finland’s national anthem. Collaborating with Finland's top artists Irina, Herra Ylppö, and lyricist Mariska, this song pays tribute to the Baltic Sea. This second part of the anthem is entitled "Our Sea". The tune is familiar, but the lyrics now tell the story of Finland's only, unique, and vulnerable sea.

The second part of the national anthem reminds of the Baltic Sea's need for help, but it’s also a way of representation to the multiple small villages and people which for centuries have lived in the coastal parts of Finland. In these villages, the Baltic Sea is an integral part of everyday life, and therefore the condition of the sea affects the well-being of the entire community.

The agency behind the creative idea is TBWA\Helsinki.

All Finns are invited to protect the Baltic Sea

The campaign, which is timed close to Independence Day, invites not only the presidential candidates but also all Finns to protect the Baltic Sea and get to know the new, second part of the national anthem.

– Alongside the existing national anthem “Our Land”, it's time to elevate the song of our only sea, the Baltic Sea, which is a fundamental aspect of our national identity. "Our Sea" seeks to protect and celebrate this integral aspect of Finnish culture, says Mikko Kaivo-oja, creative director of the project.

This approach is much more than musical evolution – it's a call to action: Every Finn can influence the future of the Baltic Sea through his or her own activities. In addition, everyone can be a part of the solution by donating to organizations that focus on the protection of the Baltic Sea.