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Philosophy & Competitive Advantages
Horah Direct is a full-service direct marketing agency offering a powerful combination of services, experience, know-how and innovation that can help you sell more. Our staff of over 25 offers comprehensive direct marketing services covering:
* Database development and management
* Strategic planning and program evaluation
* Project management and implementation
* Creative services
* List and media planning and scheduling
* Production and mailing
Horah Direct believes in results-driven marketing strategies, based on research and a thorough understanding of how results have been achieved to date, developing concepts to exploit defined market opportunities, and testing our way to success.
We achieve positive results for our clients by working closely with them to develop a comprehensive marketing and creative strategy for every project or campaign. Our mission is to challenge every assumption and to question every aspect of a project. This insures that we have a clear strategy, a unique selling proposition and, breakthrough ideas; and will implement superior tactical execution.
Horah Direct begins each new assignment with a strategic planning conference involving our senior management along with the heads of each department -Sales, Marketing, Creative, List, Production and Analysis. These key players continue to review each campaign on a regular basis to assure that objectives, quality, cost and timing stay on track. Your project will begin strategically focused, grow with exceptional creative and complete in a cost-effective manner.
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