Contact Information

Herengracht 258-266
Amsterdam 1016 BV
Netherlands
Phone: (+31) 020 7126 500
Email:
Website:

Jeff Kling

Jeff Kling

Executive Creative Director

Phone: (+31) 20 7126 500

Lee Newman

Lee Newman

Managing Director
Keith White

Keith White

Recruitment

Basic Info

Founded in: 1982

Employees: 150

Awards: 287

Creative Work: 1

Clients: 8

Founded in: 1982

Employees: 150

Awards: 287

Creative Work: 1

Clients: 8

Wieden + Kennedy Amsterdam

Herengracht 258-266
Amsterdam 1016 BV
Netherlands
Phone: (+31) 020 7126 500
Email:
Website:
Jeff Kling

Jeff Kling

Executive Creative Director

Phone: (+31) 20 7126 500

Lee Newman

Lee Newman

Managing Director
Keith White

Keith White

Recruitment

AB InBev launches exclusive Tiësto music video and global campaign in celebration of Tomorrowland partnership

(AMSTERDAM – July 19, 2016) To celebrate its exclusive sponsorship of Tomorrowland, one of the

world’s largest electronic music festivals, Anheuser-Busch InBev has launched ‘Infected by Music’ - a

cross-brand global campaign to bring exclusive music experiences leading up to and during the Belgian

edition of the festival (July 22-24) and reaching consumers all around the world.

At the heart of the global campaign is ‘Infected’ – an original song and music video made exclusively for

AB InBev’s Tomorrowland partnership in collaboration with globally iconic Dutch DJ and producer,

Tiësto, and LA producer and DJ, JAUZ. The 3-minute ‘Infected’ music video aims to get people fired up

for Tomorrowland, and allows those around the world who can’t be at the festival in Belgium to get

infected by music.

Created by Wieden+Kennedy Amsterdam, the campaign and music video are inspired by the inherently

infectious music of Tomorrowland and the transformation that happens to consumers when they are

immersed by the energy of the festival’s experience and become infected by the music. Created in

partnership with Canada, the music video sees people at the festival spark an epidemic of love and

dance, as they transform into colorful furry creatures who eventually take over the world. Creatures

who only want to dance, be their better, furrier selves, and infect the globe with the vibe of

Tomorrowland.

In addition to the main 3-minute music video a 30-second version will feature online and air on

broadcast in selected markets, while a series of mini-trailers will feature across online and social

channels. At the festival itself Tiësto will perform ‘Infected’ live for the first time on the main stage and

AB InBev brands will provide exclusive experiences at ‘The Brew District’ – an area within

Tomorrowland’s Dreamville campsite that features an around-the- clock open bar, food trucks and

boutique glamping huts. Beyond the Tomorrowland festival in Belgium, 25 international markets will

execute a series of local events against AB InBev’s global Tomorrowland sponsorship, with brands

including Jupiler, Beck’s, Budweiser, Quilmes and Cubanisto. In addition, AB InBev is the exclusive

partner to broadcast the Tomorrowland Live Stream online and in bars and clubs throughout the

weekend.

“We’re thrilled to partner with the leader in electronic music festivals - Tomorrowland, as they create

unprecedented music experiences for fans around the world. As a global company engaging with an

evolving and connected global consumer, our ambition is to create memorable and meaningful

moments for and with them – whether that is providing them access to new music from their favorite

DJ, money can’t buy experiences or simply elevating their beer experience on-site –we believe that

consumers will be more engaged if we provide value back to them,” said Lara Krug, AB InBev Global

Director, Experiential Marketing. “AB InBev believes in the power of music to transform and is

committed to creating authentic music moments that engage people across the globe.”

1 DJ Magazine’s annual Top 100 DJs readership poll; 2002, 2003, 2004

On the campaign and film W+K Amsterdam Creative Director, Thierry Albert, says: “Tomorrowland

unites the world through a love of music. It brings together completely different people with completely

different lives from completely different corners of the world. And this is when the magic happens. The

festival transforms goers into the true version of themselves. In the ‘Infected’ music video we bring this

to life by visually displaying this transformation as free, loving, dancing, singing creature who only wants

to party, love and drink cold beverages. Which sounds like music to my French ears...” 

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